[Vision2020] Daily Show ribs Simplot, criticizes EPA

[Joe Campbell]

Sometimes I wish we had the "like" button they have in Facebook. Joe

On Mon, Jun 18, 2012 at 8:53 AM, Paul Rumelhart <godshatter at yahoo.com>wrote:

> Typical public relations people.  It's not the reporting of the problem
> that's the problem, it's the problem that's the problem.
>
> Paul
>
>   ------------------------------
> *From:* Tom Hansen <thansen at moscow.com>
> *To:* Moscow Vision 2020 <vision2020 at moscow.com>
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> *Sent:* Monday, June 18, 2012 8:25 AM
> *Subject:* [Vision2020] Daily Show ribs Simplot, criticizes EPA
>
> With special thanks to a friend and co-conspirator for providing this
> material.
>
> [image: image.jpeg]
>
> Courtesy of KTVB at:
>
>
> <http://www.ktvb.com/entertainment/Daily-Show-ribs-Simplot-Co-criticizes-EPA-159211895.html?c=n#>
> http://www.ktvb.com/entertainment/Daily-Show-ribs-Simplot-Co-criticizes-EPA-159211895.html?c=n#
>
> -----------------------------------
> Daily Show ribs Simplot, criticizes EPA
>
> BOISE -- The fallout from a recent Comedy Central television episode
> criticizing Idaho's historic J.R. Simplot Co. could hurt both the company
> and the state of Idaho, according to local public relations experts.
>
> Part of that episode, which appeared on the Daily Show with Jon Stewart
> Thursday, was titled "A Simple Plot." The clip featured a fake news report
> by comedian Asif Maandvi as he "investigated" alleged environmental damages
> to Idaho's rivers caused by Simplot and overlooked by the EPA and various
> Idaho politicians.
>
> The Daily Show is one of Comedy Central's top-rated offerings, reaching
> millions of viewers across the world. What's more, the particular clip is
> now widely circulating on social media throughout the Treasure Valley and
> beyond.
>
> At least one local public relations professional told KTVB that while the
> Simplot clip might be funny, its message could cause big problems for both
> Simplot and the state of Idaho.
>
> Leigh Ann Dufurrena is an account manager at a local public relations
> firm. Dufurrena said her firm does not represent Simplot, and her opinions
> don't reflect her company's stance on the issue.
>
> However, she said those in Boise's public relations community are well
> aware of the clip.
> "I hope they have a crisis communication plan in place," Dufurrena said,
> reffering to Simplot. "As a huge corporation, I assume they do."
>
> Duffurena says a crisis communication plan is typically a public relations
> tactic where a company will use a top official as a mouth-piece to deflect
> bad publicity.
>
> Duffurena also told KTVB she believes the video clip could damage the
> reputation of Idaho's natural and political landscape as well, saying that
> those at the Idaho Governor's office, and EPA should also be aware of the
> implications.
>
> KTVB reached out to both the J.R. Simplot Co. and the Boise EPA office,
> whose officials were both panned in the show.
>
> A spokesman at the Simplot Company told KTVB that Simplot declined to
> comment further on the issue. Officials at the Boise EPA office were not
> available for comment.
>
> ---------------
>
> The Daily Show video
>
> http://www.TomandRodna.com/Simple_Plot.htm<http://www.tomandrodna.com/Simple_Plot.htm>
>
> -----------------------------------
>
> Seeya round town, Moscow.
>
> Tom Hansen
> Moscow, Idaho
>
> "If not us, who?
> If not now, when?"
>
> - Unknown
>
>
>
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