[Vision2020] Daily Show ribs Simplot, criticizes EPA

[Paul Rumelhart]

Typical public relations people.  It's not the reporting of the problem that's the problem, it's the problem that's the problem.

Paul



________________________________
 From: Tom Hansen <thansen at moscow.com>
To: Moscow Vision 2020 <vision2020 at moscow.com> 
Cc: Fritz Knorr <fritzknorr at gmail.com>; Chuck Christopher <chuckc at advantageadvertising.com>; Marilyn Beckett <marilynbeckett at gmail.com>; Helen Yost <helen.yost at vandals.uidaho.edu>; Dr. Dinah Zeiger <dzeiger at uidaho.edu>; Jeanne McHale <jeannemchale at hotmail.com>; Lois Blackburn <loisb at q.com>; Friends of the Clearwater <foc at friendsoftheclearwater.org>; Steve Wesner <swesner at dadco.com>; DJ Scallorn <dscallorn at ci.moscow.id.us>; Mary Jo Van Gerpen <maryjovg at yahoo.com>; Kathleen Burns <kburns at ci.moscow.id.us>; 1912 Center <1912center at gmail.com>; Penni Cyr <cpenni at gmail.com>; Cindy Barnhart <cindy at festivaldance.org>; Laurie Lewis <llewis at ci.moscow.id.us>; "Blues, Brews and BBQ" <bluesbrewandbbq at gmail.com>; Kathy Judson <ponysnpups at gmail.com>; B J Swanson <bjswanson at gmail.com>; Linwood Laughy <lin at wildblue.net>; Brett Haverstick <bhaverstick at yahoo.com>; Jacqueline Bradish <jbradish at roadrunner.com>; Jim Prall <bermanprall at gmail.com>; Sally Perrine
 <sperrine at potlatch.com>; Borg Hendrickson <chicory at wildblue.net>; Tom Lamar <lamar at pcei.org>; Michael Irvin <irvinmj at wsu.edu>; Aaron Ament <aaronament at moscow.com>; ""Fiddlin' Big Al" Chidester" <alchidester at juno.com>; Cheryl Halverson <basketmakeart at yahoo.com> 
Sent: Monday, June 18, 2012 8:25 AM
Subject: [Vision2020] Daily Show ribs Simplot, criticizes EPA
 

With special thanks to a friend and co-conspirator for providing this material.



Courtesy of KTVB at:

http://www.ktvb.com/entertainment/Daily-Show-ribs-Simplot-Co-criticizes-EPA-159211895.html?c=n#
 
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Daily Show ribs Simplot, criticizes EPA

BOISE -- The fallout from a recent Comedy Central television episode criticizing Idaho's historic J.R. Simplot Co. could hurt both the company and the state of Idaho, according to local public relations experts.

Part of that episode, which appeared on the Daily Show with Jon Stewart Thursday, was titled "A Simple Plot." The clip featured a fake news report by comedian Asif Maandvi as he "investigated" alleged environmental damages to Idaho's rivers caused by Simplot and overlooked by the EPA and various Idaho politicians.

The Daily Show is one of Comedy Central's top-rated offerings, reaching millions of viewers across the world. What's more, the particular clip is now widely circulating on social media throughout the Treasure Valley and beyond.

At least one local public relations professional told KTVB that while the Simplot clip might be funny, its message could cause big problems for both Simplot and the state of Idaho.

Leigh Ann Dufurrena is an account manager at a local public relations firm. Dufurrena said her firm does not represent Simplot, and her opinions don't reflect her company's stance on the issue.

However, she said those in Boise's public relations community are well aware of the clip.
"I hope they have a crisis communication plan in place," Dufurrena said, reffering to Simplot. "As a huge corporation, I assume they do."

Duffurena says a crisis communication plan is typically a public relations tactic where a company will use a top official as a mouth-piece to deflect bad publicity.

Duffurena also told KTVB she believes the video clip could damage the reputation of Idaho's natural and political landscape as well, saying that those at the Idaho Governor's office, and EPA should also be aware of the implications.

KTVB reached out to both the J.R. Simplot Co. and the Boise EPA office, whose officials were both panned in the show.

A spokesman at the Simplot Company told KTVB that Simplot declined to comment further on the issue. Officials at the Boise EPA office were not available for comment.

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The Daily Show video 

http://www.TomandRodna.com/Simple_Plot.htm

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Seeya round town, Moscow.

Tom Hansen
Moscow, Idaho

"If not us, who?
If not now, when?"

- Unknown



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