[Vision2020] booksigning

Bill London london at moscow.com
Wed May 11 14:21:09 PDT 2005

MaryJane Butters to Sign First Book


MaryJane Butters, Moscow's organic pioneer, will sign copies of her first book at seven Palouse area locations between the book's national release date, May 24, and May 30, the day she begins her national book tour.  The book, MaryJane's Ideabook Cookbook Lifebook For the Farmgirl in All of Us, is published by Clarkson Potter, a division of Random House, and focuses on the themes of a simplified and hopeful lifestyle, including keeping a home, raising a family, socializing with friends, and contributing to the community.

The booksigning events include: 

*Tuesday, May 24, 7pm, at BookPeople, 512 S. Main, Moscow

*Wednesday, May 25, noon, at Country Mercantile, 103 Steptoe Street, Oakesdale

*Thursday, May 26, noon, at Whitman County Library, 102 S. Main, Colfax

*Thursday, May 26, 3pm, at University of Idaho main bookstore, 710 Deakin Street, Moscow

*Thursday, May 26, 7pm, at Moscow Library, 110 S. Jefferson, Moscow

*Friday, May 27, noon, at Green Frog Café, 110 Bridge Street, Palouse 

*Friday, May 27, 5pm, at Moscow Food Co-op, 221 East Third, Moscow

The booksigning reception at the Moscow Food Co-op will also include Bill London signing copies of his book, Getaways: 50 Public Places and Community Spaces in Latah County, Idaho, and Carol Hill, the graphics artist who designed the books for Butters and London, signing both books.

MaryJane Butters' book reflects her experiences growing up in a loving Mormon family and then later breaking down gender barriers as a wilderness ranger and carpenter.  In 1986, Butters purchased a small farm eight miles southeast of Moscow.  Following the Chernobyl nuclear disaster, she founded the environmental organization that became the Palouse-Clearwater Environmental Institute and served as the group's first president.

To develop markets for locally-produced organic beans, in 1990 she started selling falafel, the first of more than 60 prepared organic foods she now markets worldwide under her MaryJanesFarm brand, through retail sales, websites (www.maryjanesfarm.org), and her ad-free magazine.

The success of her magazine resulted in the Random House contract, signed in October of 2003 for $1.35 million, for her books. 

Random House is planning a national campaign to publicize the book and introduce MaryJane Butters.  The book tour will include booksignings and media exposure in a dozen cities, including New York and Chicago.  In May, a full-page ad for the book will appear in the New York Times.  In June, a three-page review will appear in Family Circle.

At the MaryJanesFarm location near Moscow, she is now building a three-story headquarters for her food packaging, magazine publishing, and bed and breakfast operation.  Visitors interested in touring MaryJanesFarm are invited to the Farm Fair festival, scheduled for the weekend of July 2 and 3.

MaryJane's Ideabook Cookbook Lifebook includes 416 pages and more than 600 illustrations and photographs.  The book retails for $35 hardcover.


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