[Vision2020] Analog Cassette Tape Revival: 6--7-18 Joanna Newsom's Albums Released on Cassette

Ted Moffett starbliss at gmail.com
Mon Jun 11 16:44:10 PDT 2018

I've read about the analog cassette tape comeback in Stereophile
magazine... Who predicted this ten years ago?  But are the tape decks to
play these on even manufactured anymore, or will people have to rely on
used or new old stock decks?  Maybe this is more a collectors trend, not
for serious music listening...
Vision2020 Post: Ted Moffett



Where does the time go? It's been 14 years since we got the first *Joanna
Newsom* <http://www.dragcity.com/artists/joanna-newsom> record out, and
since then, there's never not been a time when more copies of that record
and her subsequent albums were in heavy sales rotation. So it only makes
sense that we should break her music out into one of today's most desirable
platforms...wait for it - cassette tapes!  Back in 2004, we were certain
that that particular format was solidly in the rear-view; the sales ledgers
for cassettes of *Pavement* <http://www.dragcity.com/artists/pavement>, *Silver
Jews* <http://www.dragcity.com/artists/silver-jews> and *Palace Music*
<http://www.dragcity.com/artists/palace-music> were absolutely barren
(despite a HEALTHY overstock) for most of the decade before she came on the
scene. So, thus impoverished, we put *Joanna*'s records out on LP and CD,
and then later, download and, still later, streaming (through only the BEST
services, naturally). By the time of *Divers*
<http://www.dragcity.com/products/divers>, it was clear that the cassette
format was back - but was the Venn diagram of *Joanna Newsom* fans and
cassette consumers possessed of a viable area of overlap? Yes! And so we
are pleased to bring out the good old *Newsom* catalog on cassette tape!
And none of that porcelain-spool, DMM chrome type of chicanery - just good
quality standard tapes for people who want the freedom that only a Walkman
can bring! In the case of *Have One On Me*
<http://www.dragcity.com/products/have-one-on-me>, it does of course
require special packaging to house THREE tapes and photo inserts, so in
that sense, you can rest assured that no expense was spared. Welcome in
2018 and the 21st century in general - get your copies of *The Milk-Eyed
Mender* <http://www.dragcity.com/products/milk-eyed-mender>, *Ys*
<http://www.dragcity.com/products/ys>, and *Have One On Me*
<http://www.dragcity.com/products/have-one-on-me> on the (apparently)
timeless cassette format, starting today, and extended to whenever the next
major cultural-industrial shift in the music industry occurs. That's right
- you don't have much time!


Vision2020 Post: Ted Moffett
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