[Vision2020] The Cars Most Americans Are Shopping For

[Kenneth Marcy]

The Cars Most Americans Are Shopping For

When Americans want to buy a car, nearly one in six will consider buying 
a Ford. While not all buyers drive off with one, consumer consideration 
is a good measure of demand for the brand and sales.

Edmunds.com <http://www.edmunds.com/> measured the number of visitors 
who looked at the pricing, reviews or details of all cars on the site. 
Based on visitor consideration, these are the cars most Americans are 
shopping for.

Buyers often look at multiple models before picking one. In general, 
though, the most commonly considered brands in the country are also the 
top-selling ones. The top six brands based on 2013 U.S. market share 
through May are also the six brands customers consider most.

In the case of some car brands, a large number of models account for 
their success. Edmunds.com analyst Jeremy Acevedo explained that Ford 
has a diverse lineup of vehicles that helped make it the top auto brand 
in the United States for consideration and sales last month.

However, he added, this is not the case for brands like Honda, which was 
number three in consideration and number four in May sales. "They're 
doing that on the back of their core. The Accord, the Civic, and the 
CR-V are driving consideration that high." Indeed, those three models 
accounted for more than 70% of Honda's sales in May.

Relatively highly consideration does not necessarily guarantee high 
sales. Mazda and BMW were the seventh and eighth most considered brands 
in the country, respectively, but 17th and 16th in sales. Regarding BMW, 
"the entry-level luxury market is particularly competitive," Acevedo 
said. Because it is such a competitive segment, he explained, more 
people may think about owning a BMW without that necessarily turning 
into sales.

24/7 Wall St. reviewed the car brands buyers considered the most on 
Edmunds.com in May 2013. In addition to these figures, Edmunds.com 
provided sales and market share data for the first five months of this 
year. We also relied on company press releases and the auto sales data 
from The Wall Street Journal's Markets Data Center.

These are the cars most Americans are shopping for.

http://247wallst.com/2013/06/20/the-cars-most-americans-are-shopping-for/


Ken


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