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The Cars Most Americans Are Shopping For<br>
<p>When Americans want to buy a car, nearly one in six will consider
buying a Ford. While not all buyers drive off with one, consumer
consideration is a good measure of demand for the brand and sales.</p>
<p><a href="http://www.edmunds.com/" target="_blank">Edmunds.com</a>
measured the number of visitors who looked at the pricing, reviews
or details of all cars on the site. Based on visitor
consideration, these are the cars most Americans are shopping for.</p>
<p>Buyers often look at multiple models before picking one. In
general, though, the most commonly considered brands in the
country are also the top-selling ones. The top six brands based on
2013 U.S. market share through May are also the six brands
customers consider most.</p>
<p>In the case of some car brands, a large number of models account
for their success. Edmunds.com analyst Jeremy Acevedo explained
that Ford has a diverse lineup of vehicles that helped make it the
top auto brand in the United States for consideration and sales
last month.</p>
<p>However, he added, this is not the case for brands like Honda,
which was number three in consideration and number four in May
sales. “They’re doing that on the back of their core. The Accord,
the Civic, and the CR-V are driving consideration that high.”
Indeed, those three models accounted for more than 70% of Honda’s
sales in May.</p>
<p>Relatively highly consideration does not necessarily guarantee
high sales. Mazda and BMW were the seventh and eighth most
considered brands in the country, respectively, but 17th and 16th
in sales. Regarding BMW, “the entry-level luxury market is
particularly competitive,” Acevedo said. Because it is such a
competitive segment, he explained, more people may think about
owning a BMW without that necessarily turning into sales.</p>
<p>24/7 Wall St. reviewed the car brands buyers considered the most
on Edmunds.com in May 2013. In addition to these figures,
Edmunds.com provided sales and market share data for the first
five months of this year. We also relied on company press releases
and the auto sales data from The Wall Street Journal’s Markets
Data Center.</p>
<p>These are the cars most Americans are shopping for.<br>
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<p><a class="moz-txt-link-freetext" href="http://247wallst.com/2013/06/20/the-cars-most-americans-are-shopping-for/">http://247wallst.com/2013/06/20/the-cars-most-americans-are-shopping-for/</a>
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<p><br>
Ken<br>
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