[Vision2020] Rapid Market Assessment - Moscow Farmers Market

Tue Jul 26 09:35:53 PDT 2011

City of Moscow
Arts Department
206 E Third Street
Moscow, ID 83843
Contact: DJ Scallorn, Art Assistant
p     |  208.883.7036
e     |   dscallorn at ci.moscow.id.us<mailto:dscallorn at ci.moscow.id.us>
w    |  http://www.ci.moscow.id.us/art/

PRESS RELEASE
Title: Rapid Market Assessment - Moscow Farmers Market

7-26-2011 - The City of Moscow in partnership with the University of Idaho Latah County Extension is pleased to announce a Rapid Market Assessment (or RMA) of the Moscow Farmers Market on July 30, 2011.  A RMA is a collaborative survey process that helps markets address issues and facilitate strategic planning.  The Moscow Farmers Market received funds from the United States Department of Agriculture Farmers Market Promotion Program to conduct the RMA this summer.

The RMA is a tried and tested method of assessing a market and will provide customer input, answers to  critical questions, and an opportunity to obtain feedback that will help improve the Moscow Farmers Market.  On July 30, volunteers will be taking attendance counts in order to approximate the number of attendees to the Market.  Additionally, Market-goers will have the opportunity to answer four questions in a fun and unique method, the dot survey approach.  Each question will be on a poster board along with multiple-choice answers.  Market-goers can answer the questions by placing a dot in the category that they choose.  When you're at the Moscow Farmers Market on Saturday, take a couple of minutes to help the Market by participating in the RMA and "Do the Dots!"

After participating in the dot survey, people can then vote in the America's Favorite Farmers Markets(tm) contest on a laptop computer that will be set up at the Market, or by visiting www.farmland.org/vote<http://www.farmland.org/vote>.

The Moscow Farmers Market is a popular Saturday event that celebrates local farmers, artists, craftspeople, and musicians by providing them with an opportunity to interact directly with the community and its visitors. Highlights include fresh produce, delicious homemade baked goods, healthy nursery plants, beautiful flowers, and quality handmade crafts. The Market is located in downtown Moscow in Friendship Square next to the Moscow Hotel, and is held every Saturday, May through October, from 8am - 1pm.

To view the final 2009 Moscow RMA, visit http://www.moscow.id.us/art/fm/index.aspx .  For more information, contact Kristen Koenig at kkoenig at uidaho.edu<mailto:kkoenig at uidaho.edu> or Cinda Williams at cindaw at uidaho.edu<mailto:cindaw at uidaho.edu> or call (208) 883-2267.

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Story Contact: DJ Scallorn
Phone: 208.883.7036
Email: dscallorn at ci.moscow.id.us<mailto:dscallorn at ci.moscow.id.us>

The City of Moscow delivers quality municipal services while ensuring responsible use of resources. We anticipate and meet the needs of our diverse population in order to build public trust and enhance a sense of community.

DJ Scallorn
City of Moscow
Art Assistant
p | 208.883.7000 ext. 7204
f  | 208.883. 0737
e | dscallorn at ci.moscow.id.us<mailto:dscallorn at ci.moscow.id.us>
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