[Vision2020] How's This for Cool?

[Tom Hansen]

The Mercedes Smart Fortwo

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20,000!

That?s about as many of the cars as the Mercedes Benz Smart division had planned to sell in the U.S. for all of 2010. Admittedly, deposits on the two seaters are only $99 a pop. But the hoopla surrounding this 40-mpg vehicle evokes BMW?s reintroduction of the Mini in 2002. Today the Mini costs between $17,000 and $30,000. The Smart Fortwo costs between $12,000 and $17,000. Still, this is no guarantee for success. While two-seat micro cars have been popular in Europe for decades, Smart is actually losing money in that market.

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Seeya round town, Moscow.

Tom Hansen
Moscow, Idaho
 
"The Pessimist complains about the wind, the Optimist expects it to change and the Realist adjusts his sails."

- Unknown