[Vision2020] will you go to Las Vegas to celebrate National Ice Cream Month?

[Bill London]

KRISTEN DALTON MISS USA KICKS OFF NATIONAL ICE CREAM MONTH BY UNVEILING THE "RED, WHITE AND BLUE" BANANA SPLIT SUNDAE
AT SERENDIPITY 3 AT CAESARS PALACE TOMORROW, JUNE 30

      WHAT:
     Find your patriotic sweet spot this July at Serendipity 3 at Caesars Palace.  Kristen Dalton Miss USA will be at the popular sweet and savory eatery to unveil the new "Red, White and Blue" banana split sundae.  Drizzled in chocolate and blueberry sauces with scoops of strawberry, vanilla and blueberry ice cream topped with whipped cream and garnished with a cherry... and an American flag, the dessert salutes America as National Ice Cream begins Wednesday, July 1. Price $12.75. 


     
      WHO:
     Every year, the new Miss USA is crowned in Las Vegas.  When Dalton was crowned before a worldwide television audience of millions, it was not just her dream, but her childhood destiny realized.  What better way to pay homage to both the country and the city that starts it all for these beauty queens than having Miss USA 2009 unveil this sweet treat.  The sundae will debut then Miss USA will be available to sign autographs. 

      Opened earlier this year just in time for the heat, Serendipity 3 is one of New York City's most beloved eateries with more than 50 years of history.  Serendipity 3 offers a one-of-a-kind dining experience adjacent to the iconic fountains of Caesars Palace and aside the bright lights of the Las Vegas Strip.  Serendipity 3 is known as a sophisticated yet comfortable café with a colorful, eccentric style and decadent oversized desserts.


     
      WHY:
     In 1984, President Ronald Regan designated July as National Ice Cream month.  He believed Americans loved enjoying this fun and nutritious food.  According to the International Ice Cream Association (IICA), the U.S. ice cream industry generates more than $21 billion in annual sales and provides jobs for thousands of citizens.


     
      WHEN:
     Tuesday, June 30 at 11 a.m.


     
      WHERE:
     Serendipity 3's patio at Caesars Palace near Las Vegas blvd. and Flamingo Rd.


     
      CREDENTIALS:
     Celena Haas
      Caesars Palace
      (702) 400-3687
      chaas at caesarspalace.com
     Marina Nicola
      Wagner/Junker Agency
      (702) 355-0845
      marina at wjagency.com
     
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