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<P align=center><FONT face="times new roman,times" size=4><STRONG><U>KRISTEN
DALTON MISS USA KICKS OFF NATIONAL ICE CREAM MONTH BY UNVEILING THE "RED, WHITE
AND BLUE" BANANA SPLIT SUNDAE</U></STRONG><BR><STRONG><U>AT SERENDIPITY 3 AT
CAESARS PALACE TOMORROW, JUNE 30</U></STRONG></FONT></P>
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<P><FONT face="times new roman,times"
size=3><STRONG>WHAT:</STRONG></FONT></P></TD>
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<P><FONT face="times new roman,times" size=3>Find your patriotic sweet
spot this July at Serendipity 3 at Caesars Palace. Kristen Dalton
Miss USA will be at the popular sweet and savory eatery to unveil the new
"Red, White and Blue" banana split sundae. Drizzled in chocolate and
blueberry sauces with scoops of strawberry, vanilla and blueberry ice
cream topped with whipped cream and garnished with a cherry... and an
American flag, the dessert salutes America as National Ice Cream begins
Wednesday, July 1. Price $12.75. <BR><BR></FONT></P></TD></TR>
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<P><FONT face="times new roman,times"
size=3><STRONG>WHO:</STRONG></FONT></P></TD>
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<P><FONT face="times new roman,times" size=3>Every year, the new Miss USA
is crowned in Las Vegas. When Dalton was crowned before a worldwide
television audience of millions, it was not just her dream, but her
childhood destiny realized. What better way to pay homage to both
the country and the city that starts it all for these beauty queens than
having Miss USA 2009 unveil this sweet treat. The sundae will debut
then Miss USA will be available to sign autographs. </FONT></P>
<P><FONT face="times new roman,times" size=3>Opened earlier this year just
in time for the heat, Serendipity 3 is one of New York City's most beloved
eateries with more than 50 years of history. Serendipity 3 offers a
one-of-a-kind dining experience adjacent to the iconic fountains of
Caesars Palace and aside the bright lights of the Las Vegas Strip.
Serendipity 3 is known as a sophisticated yet comfortable café with a
colorful, eccentric style and decadent oversized
desserts.<BR><BR></FONT></P></TD></TR>
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<P><FONT face="times new roman,times"
size=3><STRONG>WHY:</STRONG></FONT></P></TD>
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<P><FONT face="times new roman,times" size=3>In 1984, President Ronald
Regan designated July as National Ice Cream month. He believed
Americans loved enjoying this fun and nutritious food. According to
the International Ice Cream Association (IICA), the U.S. ice cream
industry generates more than $21 billion in annual sales and provides jobs
for thousands of citizens.<BR><BR></FONT></P></TD></TR>
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<P><FONT face="times new roman,times"
size=3><STRONG>WHEN:</STRONG></FONT></P></TD>
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<P><FONT face="times new roman,times" size=3><STRONG>Tuesday, June 30 at
11 a.m.</STRONG><BR><BR></FONT></P></TD></TR>
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<P><FONT face="times new roman,times"
size=3><STRONG>WHERE:</STRONG></FONT></P></TD>
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<P><FONT face="times new roman,times" size=3>Serendipity 3's patio at
Caesars Palace near Las Vegas blvd. and Flamingo
Rd.<BR><BR></FONT></P></TD></TR>
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<P><FONT face="times new roman,times"
size=3><STRONG>CREDENTIALS:</STRONG></FONT></P></TD>
<TD vAlign=top width=280>
<P><FONT face="times new roman,times" size=3>Celena Haas<BR>Caesars
Palace<BR>(702) 400-3687<BR><A
href="mailto:chaas@caesarspalace.com">chaas@caesarspalace.com</A></FONT></P></TD>
<TD vAlign=top width=280>
<P><FONT face="times new roman,times" size=3>Marina
Nicola<BR>Wagner/Junker Agency<BR>(702) 355-0845<BR><A
href="mailto:marina@wjagency.com">marina@wjagency.com</A></FONT></P></TD></TR></TBODY></TABLE></FONT></DIV></BODY></HTML>