[Vision2020] downtown: Moscow/Pullman Hwy. Mall?

Art Deco deco at moscow.com
Wed Oct 4 17:03:06 PDT 2006


There seems to be a lot of new, empty shop and office space available.

Does anybody have a fact based theory about why this is so?

W.
----- Original Message ----- 
From: Ted Moffett 
To: roger hayes 
Cc: vision2020 at moscow.com 
Sent: Monday, October 02, 2006 12:20 PM
Subject: Re: [Vision2020] downtown: Moscow/Pullman Hwy. Mall?



Roger wrote:



  The question I pose is, why when we open more lanes of travel does it
  seem to breed more cars?  One would think having more lanes of travel 
  would dilute the volume. The movie axiom seems to apply. "If you build
  it, they will come."

  Roger Hayes

And as often happens on Vision2020, no one yet has addressed your explicitly posed question.

One way to view why bigger roads and highways encourage more traffic is from Business 101.  Businesses look to find a spot to situate where they expect they can grow, so they take a look at the potential traffic flow, i.e. customer flow.  So when a road or highway is expanded to allow more traffic, businesses will locate there hoping to draw more customers, which, if the business advertises successfully and/or has services and/or products the public wants, is exactly what happens, expanding traffic. 

I'm not sure this explains an increase in traffic, if this has happened, on the new Washington St. section, but perhaps the increased speed of traffic is explained by the nicer smoother surface encouraging a little more weight on the gas pedal. 

But who doubts for a moment that the proposed "mall" on the Moscow/Pullman Hwy., on the Washington St. side, was planned with the expectation that once the new expanded Moscow/Pullman Hwy. was completed, the traffic and customer flow to the shopping center would be much larger than it would have been with the old Moscow/Pullman Hwy? 

I recall looking up the plans for this proposed mall, which was discussed in some detail on Vision2020, on a website that I cannot locate now...

Does anyone know if the mall on the Washington St. side of the Moscow/Pullman Hwy. is still going forward?

Ted Moffett
 


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