[Vision2020] downtown: Moscow/Pullman Hwy. Mall?

[Ted Moffett]

Roger wrote:


The question I pose is, why when we open more lanes of travel does it
> seem to breed more cars?  One would think having more lanes of travel
> would dilute the volume. The movie axiom seems to apply. "If you build
> it, they will come."
>
> Roger Hayes


And as often happens on Vision2020, no one yet has addressed your explicitly
posed question.

One way to view why bigger roads and highways encourage more traffic is from
Business 101.  Businesses look to find a spot to situate where they expect
they can grow, so they take a look at the potential traffic flow, i.e.
customer flow.  So when a road or highway is expanded to allow more traffic,
businesses will locate there hoping to draw more customers, which, if the
business advertises successfully and/or has services and/or products the
public wants, is exactly what happens, expanding traffic.

I'm not sure this explains an increase in traffic, if this has happened, on
the new Washington St. section, but perhaps the increased speed of traffic
is explained by the nicer smoother surface encouraging a little more weight
on the gas pedal.

But who doubts for a moment that the proposed "mall" on the Moscow/Pullman
Hwy., on the Washington St. side, was planned with the expectation that once
the new expanded Moscow/Pullman Hwy. was completed, the traffic and customer
flow to the shopping center would be much larger than it would have been
with the old Moscow/Pullman Hwy?

I recall looking up the plans for this proposed mall, which was discussed in
some detail on Vision2020, on a website that I cannot locate now...

Does anyone know if the mall on the Washington St. side of the
Moscow/Pullman Hwy. is still going forward?

Ted Moffett
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