[Vision2020] tourism brilliance

[keely emerinemix]

Oh, Debbie, I know you were being sarcastic!  That's why I responded as I 
did -- I  KNOW you think it's dumb.

Because you're a bright, discerning person -- unlike 30 Washingtonians with 
too little to do in life.

keely


From: Debbie Gray <dgray at uidaho.edu>
To: keely emerinemix <kjajmix1 at msn.com>
CC: vision2020 at moscow.com
Subject: RE: [Vision2020] tourism brilliance
Date: Thu, 16 Mar 2006 19:02:38 -0800 (PST)

DISCLAIMER:

"tourism brilliance" was typed with extreme sarcasm... i cannot believe a
panel of 30 people approved this. Talk about a herd of sheep with no
emperor's clothes and a mixed metaphor.

Debbie

On Thu, 16 Mar 2006, keely emerinemix wrote:

 > I've seen brilliant.  It didn't look like this.
 >
 > keely
 >
 >
 > From: Debbie Gray <dgray at uidaho.edu>
 > To: Vision 2020 <vision2020 at moscow.com>
 > Subject: [Vision2020] tourism brilliance
 > Date: Thu, 16 Mar 2006 18:35:03 -0800 (PST)
 >
 >
 > http://seattletimes.nwsource.com/html/localnews/2002868335_saywa16m.html
 >
 >
 > Brows furrow over tourism slogan
 >
 > By Gene Johnson
 > The Associated Press
 >
 > The state's new tourism slogan, "SayWA," may be more clever than its
 > critics suggest.
 >
 > After all, "saywa" does mean "landmark" in Aymara, a language spoken by
 > 2.2 million people in South America. And those Andean villagers around
 > Lake Titicaca are suckers for backpacking.
 >
 > True, they aren't the state's target demographic 35- to 55-year-old
 > Westerners with disposable income but the Washington State Tourism Office
 > might hope the slogan resonates there, because a lot of English speakers
 > are panning it.
 >
 > "It's just not that catchy," said Sarah Owens of Seattle as she led a
 > couple of Irish tourists through Pike Place Market. "Who makes these
 > decisions? Washington's spectacular. It doesn't need a slogan."
 >
 > The slogan, 18 months in development, is designed to promote Washington's
 > numerous tourist attractions, from hiking in the Olympic Mountains to
 > visiting wine country to windsurfing in the Columbia River Gorge.
 >
 > A replacement for "Experience Washington," it was chosen with input from 
a
 > 32-member "brand development task force," that included Chamber of
 > Commerce directors, tourism officials and business representatives from
 > around the state.
 >
 > "SayWA is a distillation of the sense of wonder that comes with
 > discovery," the tourism office's Web site suggests. "It describes the
 > moment when an experience becomes emotional. Where the traveler is no
 > longer an observer, but a participant. The SayWA moment."
 >
 > One mock advertisement shows tourists taking pictures of the Columbia
 > Gorge. "SayWA: This is the sound of jaws dropping." More than one 
observer
 > noted that dropping jaws are generally silent.
 >
 > Others said "WA" reminds them most of a baby crying, or a toddler asking
 > for water. Even the slang basis for it "Say what?"  is a response to
 > something nonsensical.
 >
 > "Thirty-five years ago I smoked dope and probably could have come up with
 > something like that," said Darrell Bryan, general manager of Victoria
 > Clipper, the largest tour operator in the Northwest. "To me, it's better
 > to have no slogan than to come up with something like that. There's too
 > much scratching the head about 'What does that mean?' "
 >
 > The state's tourism office said the slogan was designed to help 
Washington
 > escape traditional tourism advertising.
 >
 > "Any good campaign is going to cause people to stop and wonder about it,"
 > said spokeswoman Michelle Zahrly. "We know, as with any marketing
 > campaign, that not all the people are going to like it, but ... it will
 > reach those people we're hoping to attract here."
 >
 >
 >
 > Debbie
 >
 > %^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%
 >    Debbie Gray      dgray at uidaho.edu
 >    We must be willing to get rid of the life we've planned,
 >    so as to have the life that is waiting for us." --Joseph Campbell
 > %^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%
 >
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 >            mailto:Vision2020 at moscow.com
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 >
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 >
 >

Debbie

%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%
   Debbie Gray      dgray at uidaho.edu
   We must be willing to get rid of the life we've planned,
   so as to have the life that is waiting for us." --Joseph Campbell
%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%^%

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