[Vision2020] Time Warner Cable & KA

[Tom Hansen]

A more appropriate analogy between WinCo and a cable/satellite TV company
would be:

If WinCo were to offer five various sack lunches ranging from a basic,
no-frills lunch (consisting of a quick-easily-made sandwich and a half-pint
carton of milk) at a cost of $1.50 to the 16-course, 4-star hungry-person's
gourmet special at a cost of $40.00.

For some people the basic lunch is all they care for.  So they'll spend the
$1.50 and be satisfied.  

Some people will prefer the hungry-person's gourmet special (with all it's
extras).  So they'll spend the $40.00 and be just as satisfied.

And, yet, there are (more common than not) people that prefer a lunch
prepared to their specific taste.  In this case, they may purchase the basic
lunch and hand-pick a few extra items.  These "extra items" are individually
priced and tend to increase the amount of the final sale.  

So, maybe, they decide to purchase the level #3 pre-packaged sack lunch with
more items than the basic sack lunch, yet not as many as the gourmet,
hungry-person's special at a cost of $19.95.  The level #3 sack lunch
contains everything that meets their specific taste along with a fair amount
of extras.

Maybe the level #3 sack lunch contains, what the customer feels, is too many
"extras" and simply does not care for it.  The customer may then decide to
create his/her own taste-oriented lunch and wander the aisles selecting each
and every item and finds that the self-designed lunch costs $23.75.

Now - Does this customer pay the $23.75, realizing that (s)he is purchasing
the lunch that (s)he wants with nothing more, nothing less?  Or does (she
opt for the level #3 sack lunch, which contains everything (s)he wants and
some extras, which would save him/her $3.80.

Just some points to ponder.

Tom "I want it all and I want it now" Hansen
Moscow, Idaho
 
"Life should NOT be a journey to the grave with the intention of arriving
safely in an attractive and well preserved body, but rather to skid in
sideways, chocolate in one hand, a drink in the other, body thoroughly used
up, totally worn out and screaming 'WOO HOO. What a ride!'"