<html><body><div style="color:#000; background-color:#fff; font-family:arial, helvetica, sans-serif;font-size:10pt"><div style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span>Another viewpoint:</span></div><div style="background-color: transparent;"><span><font size="2">http://www.theatlantic.com/national/archive/2013/02/the-whitewashing-of-the-american-farmer-dodge-ram-super-bowl-ad-edition/272825/</font><br></span></div><div style="background-color: transparent; color: rgb(0, 0, 0); font-size: 16px; font-family: arial, helvetica, sans-serif; font-style: normal;"><span><font size="2"><br></font></span></div><div style="background-color: transparent; color: rgb(0, 0, 0); font-size: 13px; font-family: arial, helvetica, sans-serif; font-style: normal;"><span><font size="2"><div style="font-family: Georgia, 'times new roman', times, serif; font-size: 13px; line-height: 19px;">...But there's a problem. The ad paints a portrait of the
American agricultural workforce that is horribly skewed. In Dodge's world, almost every farmer is a white Caucasian. And that's about as realistic as a Thomas Kincade painting. </div><div style="font-family: Georgia, 'times new roman', times, serif; font-size: 13px; line-height: 19px;">Stipulating that visual inspection is a rough measure for the complex genealogical histories of people, I decided to count the race and ethnicity of the people in Dodge's ad. Here's what I found: 15 white people, one black man, and two (maybe three?) Latinos.</div><div style="font-family: Georgia, 'times new roman', times, serif; font-size: 13px; line-height: 19px;">I couldn't help but wonder: Where are all the campesinos? The ethnic mix Dodge chose to represent American farming is flat-out wrong.</div><div style="font-family: Georgia, 'times new roman', times, serif; font-size: 13px; line-height: 19px;">It's true that whites are the managers of 96 percent of the
nation's farms, according to the <a href="http://www.agcensus.usda.gov/Publications/2007/Online_Highlights/Race,_Ethnicity_and_Gender_Profiles/reg99000.pdf" style="color: rgb(0, 89, 140); text-decoration: initial;">USDA's 2007 Census of Agriculture</a>. But the agricultural workforce is overwhelmingly Mexican with some workers from Central America thrown in. The Department of Labor's National Agriculture Worker Survey has found that over the last decade, <a href="http://migration.ucdavis.edu/cf/files/2011-may/carroll-changing-characteristics.pdf" style="color: rgb(0, 89, 140); text-decoration: initial;">around 70 percent of farmworkers in America were born in Mexico</a>, most in a few states along the Pacific coast. This should not be news. Everyone knows this is how farms are run. </div><div style="font-family: Georgia, 'times new roman', times, serif; font-size: 13px; line-height: 19px;">And yet when a company decided to pay homage to
the people who grow our food, they left out the people who do much of the labor, particularly on the big farms that continue to power the food system. You want to tell a grand story about the glories of working the land? You want to celebrate the people who grow food? You want to expound on the positive 'merican qualities that agricultural work develops in people? Great! What a nice, nostalgic idea!</div><div style="font-family: Georgia, 'times new roman', times, serif; font-size: 13px; line-height: 19px;">Now, did God make Mexican farmworkers or only white farmers? Is the strength and toughness that comes from hard work God's gift to white people only? </div></font></span></div><div style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"></div><div style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"> </div><div style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Ron Force<br>Moscow Idaho
USA<br></div> <div style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"> <div style="font-family: 'times new roman', 'new york', times, serif; font-size: 12pt;"> <div dir="ltr"> <font size="2" face="Arial"> <hr size="1"> </font></div><br> </div> </div> <style></style></div></body></html>