<html><body><div style="color:#000; background-color:#fff; font-family:times new roman, new york, times, serif;font-size:12pt"><div><span>Jay,</span></div><div><span></span> </div><div><span>I am glad we can have a productive conversation <span id="misspell-0"><span>despite</span></span> our differences. </span></div><div><span></span> </div><div><span></span> </div><div><span>You wrote,</span></div><div><span></span> </div><div><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014">"The missing piece in your analogy (of my analogy) is that I <span id="misspell-1"><span id="misspell-0">didn</span></span>’t turn around and offer free widgets to everyone, and then turn around and only bill the people that can afford it. On the contrary, when they want a new widget, they’ll have to pay for it. And because they suddenly had to pay for it, they were much more scrutinizing of how the
widget was used."</span></div><div><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014"></span> </div><div><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014">I could not agree more that this is the crux of our inability to see our different perspectives. You are <span id="misspell-2"><span>absolutely</span></span> correct that if people were not charged for each item they selected and people were only charged by ability to pay the system would bankrupt everyone and collapse. </span></div><div><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014"></span> </div><div><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014">However, I think that is your misunderstanding of the <span id="misspell-3"><span>Universal</span></span>
Health Care system. It is not communism. If countries with Universal Health Care operated in such a fashion as you described, that is exactly what would happen. Thankfully, it doesn't. It operates in the way Costco does. Everyone pays a membership fee. The fee is <span id="misspell-4"><span>dispersed</span></span> <span id="misspell-5"><span>amongst</span></span> the providers in such way as to keep them financially afloat. In exchange for that cash up front, they agree to keep the fees for their services not free, as you think, but <span id="misspell-6"><span>affordable</span></span> for the members. </span></div><div><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014"></span> </div><div><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014">So, for a real life example. I pay $55 a year to Costco. Costco gives a portion of the fee to the
Pharmacy. In turn, the <span id="misspell-7"><span>pharmacy</span></span> charges me $80 for a 90 day supply of medication vs. Walmart which would charge me no fee, but $190. It would make no sense for me to do as you claim I would, order twice as many medications that I needed for two reasons. One, I am still poor, <span id="misspell-9"><span>despite</span></span> the lower costs, I am limited in resources to keep buying the same medications just because they are cheaper. And second, decreased utility. The extra meds, <span id="misspell-11"><span>although</span></span> still available for less <span id="misspell-12"><span>cost</span></span>, would not do me any good and make me more poor. Most people don't have that kind of money to waste. <var id="yui-ie-cursor"></var></span></div><div><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014"></span> </div><div><span style='color: rgb(31, 73,
125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014">Hope you followed my points. If not, I suggest you take a look at Prof. Gier's articles, as he offered, about <span id="misspell-4"><span>Universal</span></span> Health Care as he is an excellent source. </span></div><div><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014"></span> </div><div><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014">Donovan Arnold</span></div><div><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014"></span> </div><div><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;' class="ms__id27014"></span> </div> <div style="font-family: times new roman, new york, times, serif; font-size: 12pt;"> <div style="font-family: times new roman, new york, times, serif;
font-size: 12pt;"> <div dir="ltr"> <font size="2" face="Arial"> <div style="margin: 5px 0px; padding: 0px; border: 1px solid rgb(204, 204, 204); height: 0px; line-height: 0; font-size: 0px;" class="hr" contentEditable="false" readonly="true"></div> <b><span style="font-weight: bold;">From:</span></b> Jay Borden <jborden@datawedge.com><br> <b><span style="font-weight: bold;">To:</span></b> Donovan Arnold <donovanjarnold2005@yahoo.com>; Moscow Cares <moscowcares@moscow.com>; keely emerinemix <kjajmix1@msn.com> <br><b><span style="font-weight: bold;">Cc:</span></b> vision2020@moscow.com <br> <b><span style="font-weight: bold;">Sent:</span></b> Thursday, January 19, 2012 12:47 PM<br> <b><span style="font-weight: bold;">Subject:</span></b> RE: Borden and Universal Health Care Use the Same Business Model<br> </font> </div> <br>
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--></style><div><div class="yiv1988748879WordSection1"><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>I appreciate the kudos… but I’m not trying to pat myself on the back, only to demonstrate my view. </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>(And you’ve been more than kind in your responses… thank you).</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>The missing piece in your analogy (of my analogy) is that I didn’t
turn around and offer free widgets to everyone, and then turn around and only bill the people that can afford it. On the contrary, when they want a new widget, they’ll have to pay for it. And because they suddenly had to pay for it, they were much more scrutinizing of how the widget was used. </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'><br>You’re trying to connect the dots of my making customers responsible for their own widgets to Universal healthcare just “spreading the cost” around and tossing widgets into the street for anyone to consume.</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>(Yes, this analogy is REALLY
breaking down…)</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>Costco’s model works because they tend to both BUY and SELL their inventory in BULK. They are actually intended/marketed such that they sell to OTHER businesses (B2B), but if you’re an end-customer and want to purchase pianos in a 3-pack, that’s fine too. (Yes, I know, you can get many merchandise items individually… but generally speaking most of their products are larger in both VOLUME and QUANTITY… I think I bought peanut butter from Costo 3 years ago and haven’t had to go back since…)</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div
class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>If you link that to Universal Health Care and point to savings…. well I don’t know if I would purchase a dozen ER visits at a time, or choose the flu shot with “50% more!”</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>If you want to make a link to another enterprise and point to savings, might I suggest Walmart.</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>Walmart (by several other people’s
description) is the “single choice” threat moving into any territory. Walmart succeeds because they undercut competition (private practices) by offering lower prices. They engage in supplier-specific contracts with individual suppliers to offer products that no one else can touch (semi-price-fixing)… and to sell their products ONLY in their store.</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>On the flip side, because of Walmart, other retailers (doctors) can’t afford to stay in business. (How many articles have I read where “someone used to own the local greenhouse/nursery, but now they just work at the Lawn & Garden at the local Walmart?”)</span></div><div class="yiv1988748879MsoNormal"><span
style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>The end result is a place that people hate to go, but have no other real alternative (since the other choices have been destroyed), purchasing inferior products/services that they can’t stand...</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>Now… today, people are responsible for paying their own bills at Walmart. That keeps the purchasing in check (minus the Walmart shop-a-holics).</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>
</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>To press the analogy further, imagine if Walmart suddenly said “all you can take buffet… pay one fee and take whatever you can carry off the shelves”. </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>People would start to grab two or three or four of items, even though they wouldn’t need them, because the cost difference is zero. As a result, Walmart would have to RAISE prices to keep up with the “flat-fee” demand… (and at this point you head on down the slippery slope of starting to charge ONLY the more wealthy folks shopping at Walmart, yada yada
yada…)</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>This is an obvious deadlock debate… I see widgets, you see universal health care, I see Walmart, you see Costco. I have ZERO argument with anyone who says that the current health care system needs alterations… but I can see ZERO benefit in having the same folks that run the DMV and the IRS suddenly managing my health insurance… I see only disaster.</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div
class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>Jay</span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span></div><div><div style="border-width: 1pt medium medium; border-style: solid none none; border-color: rgb(181, 196, 223) currentColor currentColor;
padding: 3pt 0in 0in;"><div class="yiv1988748879MsoNormal"><b><span style='font-family: "sans-serif"; font-size: 10pt;'>From:</span></b><span style='font-family: "sans-serif"; font-size: 10pt;'> Donovan Arnold [mailto:donovanjarnold2005@yahoo.com] <br><b>Sent:</b> Thursday, January 19, 2012 7:30 AM<br><b>To:</b> Jay Borden; Moscow Cares; keely emerinemix<br><b>Cc:</b> vision2020@moscow.com<br><b>Subject:</b> Borden and Universal Health Care Use the Same Business Model</span></div></div></div><div class="yiv1988748879MsoNormal"> </div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">Jay,</span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">I think it is great that you were able to turn a failing business. Not many people have that gift. I think your example does relate directly to health care, but in a way that gives credence to
Universal Health Care and highlights problems with our current system of care.</span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">What you did to the failing widgets company is exactly what Universal Health Care does all over the world. Our health care system is like a business that is going broke, with unsatisfied customers because the way it is doing business. What kind of business lasts with 13% increases in costs annually and just keeps passing the cost to the customers? That didn't work for your predecessor, and it isn't working for health care either. </span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">The steps you took, are the ones Universal Health Care makes. First, you lowered costs of the widget so everyone that needed one could afford it. Universal Health Care does it the same way. It is the bulk of sales, not the
high price per unit that makes it work financially, as you well know. The Costco model works better than the local jewelry model for high demand products and services. </span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">Second, you took steps to reduce costly replacements by prevention through education. Universal Health Care also works on this business model. By giving people the access to education on health and behavior and proper use of medications and treatments, the cost of repairs are greatly reduced because the damage never occurs in the first place. </span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">Finally, Universal Health Care works on the business principles you adopted of a fair contract that holds both parties accountable. Both you and Universal Health Care pay for about 100% of damage that is not the fault of the
client. However, if the person is neglectful or uses it not as intended they are not completely covered, but you don't make the costs of fixing the problem beyond their ability to pay. </span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">I really don't see the difference between what you did with a widgets company and what Universal Health Care does for health care. Jay, I don't see why the taxpayers should have to use the broken business model you had to fix than the proper working one you have now. Do you? </span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">Donovan Arnold</span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;"> </span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color:
black;"> </span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;"> </span></div></div><div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><b><span style='color: black; font-family: "sans-serif"; font-size: 10pt;'>From:</span></b><span style='color: black; font-family: "sans-serif"; font-size: 10pt;'> Jay Borden <jborden@datawedge.com><br><b>To:</b> Moscow Cares <moscowcares@moscow.com>; keely emerinemix <kjajmix1@msn.com> <br><b>Cc:</b> vision2020@moscow.com <br><b>Sent:</b> Wednesday, January 18, 2012 4:30 PM<br><b>Subject:</b> Re: [Vision2020] More Proof Preventative Health Care Saves</span><span style="color: black;"></span></div></div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;"> </span></div><div id="yiv1988748879"><div><div><div><div><div style="background: white;"
class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>Yes, that’s the decision that the previous business owner made. (Whose name didn’t sound anything like “Bay Jorden”). </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>While he thought he was doing good, he was ruining his company (and thus his ability to continue servicing his customers with the product).</span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color:
rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>You can ridicule the specifics all you want, the only relevance that translates to my point is one of human nature. I believe (and I have experienced the trend) that people care less when they are not directly tied to finances.</span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span><span style="color:
black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>Is there anyone on this list that rents out residential property? Would you say that people take more care of the apartment/house when a security deposit is on the line? Or would you say that people generally take care of the facilities regardless?</span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span><span style="color: black;"></span></div></div><div><div style="background: white;"
class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>Jay</span><span style="color: black;"></span></div></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span><span style="color: black;"></span></div></div><div><div style="border-width: 1pt medium medium; border-style: solid none none; border-color: currentColor; padding: 3pt 0in 0in;"><div><div style="background: white;" class="yiv1988748879MsoNormal"><b><span style='color: black; font-family: "sans-serif"; font-size: 10pt;'>From:</span></b><span style='color: black; font-family: "sans-serif"; font-size: 10pt;'>
Moscow Cares [mailto:moscowcares@moscow.com] <br><b>Sent:</b> Wednesday, January 18, 2012 1:26 PM<br><b>To:</b> keely emerinemix<br><b>Cc:</b> Jay Borden; vision2020@moscow.com<br><b>Subject:</b> Re: [Vision2020] More Proof Preventative Health Care Saves</span><span style="color: black;"></span></div></div></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;"> </span></div></div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">According to Jay Borden:</span></div></div></div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;"> </span></div></div></div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>"Turns out the problem had nothing to do with design… it was customers not bothering
to read or learn anything about proper use of the widgets, or trying to use the widgets for a completely different purpose altogether. </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>Tack on a free replacement guarantee, and customers didn’t bother to self-educate… they just let the company “fix the problem” with the warranty."</span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: black; font-family: "sans-serif"; font-size: 11.5pt;'> </span><span style="color:
black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>So, what you are telling us, Mr. Borden, is . . .</span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: black; font-family: "sans-serif"; font-size: 11.5pt;'> </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>Although the customers clearly violated a product's warranty by " . . . </span><span class="yiv1988748879apple-style-span"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11.5pt;'>trying to use the widgets for a completely different purpose altogether . . . ", the company honored the warranty and
replaced the product.</span></span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: black; font-family: "sans-serif"; font-size: 11.5pt;'> </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span class="yiv1988748879apple-style-span"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11.5pt;'>That's right up there with . . .</span></span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: black; font-family: "sans-serif"; font-size: 11.5pt;'> </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span class="yiv1988748879apple-style-span"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size:
11.5pt;'>John Smith was going into the widget business. He would go to the widget manufacturer, load up his truck with widgets (at $10 each), take them back to his store, and sell them at $9 each. This went on for a couple months. He was wondering why he was losing money on what he considered to be a sound business venture. He sought advice on what he should do from a business advisor; let's call him Bay Jorden. Bay Jorden, after weeks of meticulous research into John Smith's business practices, came up with what he considered a sure-win solution. He suggested to John Smith that what he needs is a . . . larger truck.</span></span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: black; font-family: "sans-serif"; font-size: 11.5pt;'> </span><span style="color: black;"></span></div></div><div><div style="background: white;"
class="yiv1988748879MsoNormal"><span class="yiv1988748879apple-style-span"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11.5pt;'>Sidebar to Mr. Borden: Do you know if this guy is selling cars? I have a friend that can certainly use a new car . . . every year.</span></span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;"> </span></div></div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">Seeya later, Moscow.</span></div></div></div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;"> </span></div></div></div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">Tom Hansen</span></div></div></div><div><div><div style="background: white;"
class="yiv1988748879MsoNormal"><span style="color: black;">Post Falls, Idaho</span></div></div></div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;"> </span></div></div></div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">"If not us, who?</span></div></div></div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">If not now, when?"</span></div></div></div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;"> </span></div></div></div><div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;">- Unknown</span></div></div></div></div><div><div style="margin-bottom: 12pt;"><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;"><br>On Jan 18, 2012, at 12:57 PM, keely
emerinemix <<a href="mailto:kjajmix1@msn.com" rel="nofollow" target="_blank" ymailto="mailto:kjajmix1@msn.com">kjajmix1@msn.com</a>> wrote:</span></div></div></div><blockquote style="margin-top: 5pt; margin-bottom: 5pt;"><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'>Turns out the problem had nothing to do with design… it was customers not bothering to read or learn anything about proper use of the widgets, or trying to use the widgets for a completely different purpose altogether. </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31, 73, 125); font-family: "sans-serif"; font-size: 11pt;'> </span><span style="color: black;"></span></div></div><div><div style="background: white;" class="yiv1988748879MsoNormal"><span style='color: rgb(31,
73, 125); font-family: "sans-serif"; font-size: 11pt;'>Tack on a free replacement guarantee, and customers didn’t bother to self-educate… they just let the company “fix the problem” with the warranty.</span><span style="color: black;"></span></div></div></blockquote></div></div></div><div style="background: white; margin-bottom: 12pt;" class="yiv1988748879MsoNormal"><span style="color: black;"><br>=======================================================<br>List services made available by First Step Internet,<br>serving the communities of the Palouse since 1994.<br> <a href="http://www.fsr.net" rel="nofollow" target="_blank">http://www.fsr.net</a><br> mailto:<a href="mailto:Vision2020@moscow.com" rel="nofollow" target="_blank"
ymailto="mailto:Vision2020@moscow.com">Vision2020@moscow.com</a><br>=======================================================</span></div></div></div><div style="background: white;" class="yiv1988748879MsoNormal"><span style="color: black;"> </span></div></div></div></div></div><br><br> </div> </div> </div></body></html>