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<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'> Jennifer
Pfiffner <br>
<b><span style='font-weight:bold'>Sent:</span></b> Friday, February 08, 2008
9:25 AM<br>
<b><span style='font-weight:bold'>Subject:</span></b> PR - City of <st1:City
w:st="on"><st1:place w:st="on">Moscow</st1:place></st1:City> Meth Project
Presentation</span></font><o:p></o:p></p>
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<p class=MsoNormal align=center style='text-align:center'><b><font size=5
color=white face="Times New Roman"><span style='font-size:16.0pt;
color:white;font-weight:bold'>City of <st1:place w:st="on"><st1:City w:st="on">Moscow</st1:City></st1:place><o:p></o:p></span></font></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><font size=5
color=white face="Times New Roman"><span style='font-size:16.0pt;
color:white;font-weight:bold'>Administration<o:p></o:p></span></font></b></p>
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</span></span><![endif]><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-right:1.25pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'><o:p> </o:p></span></font></p>
<br style='mso-ignore:vglayout' clear=ALL>
<p class=documentlabel style='mso-margin-top-alt:20.0pt;margin-right:0in;
margin-bottom:0in;margin-left:-41.75pt;margin-bottom:.0001pt;text-indent:41.75pt'><b><font
size=7 face="Times New Roman"><span style='font-size:36.0pt;font-family:"Times New Roman";
font-weight:bold'>Press Release<o:p></o:p></span></font></b></p>
<p class=messageheaderfirst><span class=messageheaderlabel><b><font size=3
face="Times New Roman"><span style='font-size:12.0pt;font-family:"Times New Roman";
letter-spacing:-1.25pt;font-weight:bold'>T</span></font></b></span><span
class=messageheaderlabel><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-family:"Times New Roman";font-weight:bold'>o:</span></font></b></span><font
size=3 face="Times New Roman"><span style='font-size:12.0pt;font-family:"Times New Roman"'>
Interested Media<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-align:justify;text-indent:-.5in'><span
class=messageheaderlabel><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-family:"Times New Roman";font-weight:bold'>From:</span></font></b></span>
Gary J. Riedner, <st1:place w:st="on"><st1:PlaceName w:st="on">Moscow</st1:PlaceName>
<st1:PlaceType w:st="on">City</st1:PlaceType></st1:place> Supervisor<o:p></o:p></p>
<p class=MsoNormal style='margin-left:.5in;text-align:justify'><st1:address
w:st="on"><st1:Street w:st="on"><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>206 E. 3<sup>rd</sup> St.</span></font></st1:Street>,
<st1:City w:st="on">Moscow</st1:City>, <st1:State w:st="on">Idaho</st1:State> <st1:PostalCode
w:st="on">83843</st1:PostalCode></st1:address><o:p></o:p></p>
<p class=MsoNormal style='margin-left:.5in;text-align:justify'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>Telephone: (208) 883-7006<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-align:justify'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>Fax: (208) 883-7018<o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:
6.0pt;margin-left:.5in;text-align:justify'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>E-mail: griedner@ci.moscow.id.us<o:p></o:p></span></font></p>
<p class=MsoMessageHeader><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-family:"Times New Roman";font-weight:bold'>c:
</span></font></b><font size=3 face="Times New Roman"><span style='font-size:
12.0pt;font-family:"Times New Roman"'>Mayor, City Council, City Management Team<b><span
style='font-weight:bold'><o:p></o:p></span></b></span></font></p>
<p class=MsoMessageHeader><span class=messageheaderlabel><b><font size=3
face="Times New Roman"><span style='font-size:12.0pt;font-family:"Times New Roman";
font-weight:bold'>Date:</span></font></b></span><font size=3
face="Times New Roman"><span style='font-size:12.0pt;font-family:"Times New Roman"'>
February 8, 2008<o:p></o:p></span></font></p>
<div style='border:none;border-bottom:solid windowtext 1.0pt;padding:0in 0in 8.0pt 0in'>
<p class=messageheaderlast style='margin-bottom:0in;margin-bottom:.0001pt'><span
class=messageheaderlabel><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-family:"Times New Roman";font-weight:bold'>Re:</span></font></b></span><font
size=3 face="Times New Roman"><span style='font-size:12.0pt;font-family:"Times New Roman"'>
Press Release<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'>FOR IMMEDIATE RELEASE:<o:p></o:p></span></font></b></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><b><font size=4 face="Times New Roman"><span
style='font-size:14.0pt;font-weight:bold'>City of <st1:City w:st="on">Moscow</st1:City>
Hosts <st1:place w:st="on"><st1:State w:st="on">Idaho</st1:State></st1:place>
Meth Project Presentation<o:p></o:p></span></font></b></p>
<p class=MsoNormal><b><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold'><o:p> </o:p></span></font></b></p>
<p class=MsoNormal><st1:City w:st="on"><font size=2 face="Times New Roman"><span
style='font-size:11.0pt'>Moscow</span></font></st1:City><font size=2><span
style='font-size:11.0pt'>, <st1:State w:st="on">Idaho</st1:State> - February 8,
2008—The Idaho Meth Project will give a presentation about their project
at <st1:place w:st="on"><st1:PlaceName w:st="on">Moscow</st1:PlaceName> <st1:PlaceType
w:st="on">City Hall</st1:PlaceType></st1:place>, Council Chambers, <st1:Street
w:st="on"><st1:address w:st="on">206 East Third Street</st1:address></st1:Street>
at 4:00 p.m. on February 13, 2008. Those interested in learning more
about the Idaho Meth Project are invited to attend.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'>The Idaho Meth Project recently launched a statewide prevention
campaign aimed at significantly reducing first-time methamphetamine use in the
state of <st1:place w:st="on"><st1:State w:st="on">Idaho</st1:State></st1:place>.
They adopted the Meth Project’s innovative program—combining an
aggressive, saturation-level media campaign with community action
programs—designed to prevent Meth use by raising awareness of the dangers
of the drug.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'>The program was first established two years ago in <st1:State w:st="on">Montana</st1:State>
and since its inception in 2005, the Meth Project program in <st1:place w:st="on"><st1:State
w:st="on">Montana</st1:State></st1:place> has demonstrated significant results
in changing attitudes and behaviors toward Meth. When the program
launched, <st1:place w:st="on"><st1:State w:st="on">Montana</st1:State></st1:place>
ranked 5th among states for Meth abuse; after two years, the state now ranks
39th. The Montana Meth Project is credited with a 45% decline in teen
Meth use in that state; a 70% decline in adult Meth use; a 53% decline in
Meth-related crimes; and a 50% decline in Meth-related foster care admissions. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'>Now <st1:State w:st="on">Idaho</st1:State> has taken <st1:place w:st="on"><st1:State
w:st="on">Montana</st1:State></st1:place>’s place at 5th in the nation
for Meth abuse. Governor C.L. “Butch” Otter said, “The
Idaho Meth Project was brought to our state by Idahoans who saw the tremendous
burden Meth use has put on our social service, law enforcement, and prison
systems.” This burden includes statistics such as:<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.5in'><font size=2
face="Times New Roman"><span style='font-size:11.0pt'>•
80% of the child placements by the Idaho Department of Health and Welfare are
directly related to drug abuse with Methamphetamine being the most prevalent;<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'>• 63%
of <st1:place w:st="on"><st1:State w:st="on">Idaho</st1:State></st1:place>
felony drug court participants indicate that Meth is their drug of choice;<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'>• 52%
of <st1:place w:st="on"><st1:State w:st="on">Idaho</st1:State></st1:place>
inmates directly attribute Meth use to their incarceration;<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:.5in;text-indent:-.5in'><font size=2
face="Times New Roman"><span style='font-size:11.0pt'>•
$66 million is the amount the state of <st1:place w:st="on"><st1:State w:st="on">Idaho</st1:State></st1:place>
spends annually to house male inmates who admit to having a Meth problem.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'>The Idaho Meth Project campaign will reach 70% to 90% of teens
statewide, 3 to 5 times a week with hard-hitting television, radio, and print
advertising that graphically portrays the ravages of Meth use. The Meth
Project’s research-based campaign has received more than 40 advertising
industry awards for its effectiveness and has been cited by the White House
Office of National Drug Control Policy as a model for the nation. The ads can
be viewed at www.idahomethproject.org. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'>Bryn Booker, Project Manager is available by e-mail for questions or
comments at <a href="mailto:bbooker@idahomethproject.org">bbooker@idahomethproject.org</a>.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=center style='text-align:center'><font size=2
face="Times New Roman"><span style='font-size:11.0pt'>###<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Jen Pfiffner</span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Assistant to the City Supervisor</span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>City of <st1:place w:st="on"><st1:City w:st="on">Moscow</st1:City></st1:place></span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(208) 310-9336</span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma'>jpfiffner@ci.moscow.id.us</span></font><o:p></o:p></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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