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<DIV>OK. So, this is an article about the Moscow in Russia....but it's
still interesting...BL</DIV>
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<H1>Want to be sure it's GM-free? Buy food in Moscow</H1>
<DIV class="bbarticleByline bbarticleText">By James Kilner</DIV>
<DIV class="bbarticleCreditLine bbarticleText">Reuters</DIV>
<DIV class="bbarticleDateLastModified bbarticleText">Posted: 2007-06-24
19:17:07</DIV>
<DIV class=bbarticleBody>
<DIV class=bbarticleText>MOSCOW (Reuters) - Moscow next week introduces a
city-wide label to identify GM-free foods, a move ecologists hail as
ground-breaking but which foreign producers say is complex and costly.
<BR><BR>A handful of individual food producers around the world already use
labels certifying their food is free of genetically modified elements -- but
this is the first large-scale political effort to introduce such a system,
Greenpeace says, expecting it to be watched by others as a test-case.
<BR><BR>"These labels are important for consumers so they know which companies
keep a tight control on ingredients in their products," Greenpeace's GM
researcher in Russia, Natalia Olefirenko, said. <BR><BR>After an official --
voluntary -- inspection producers will have the right to carry Moscow's
GM-free label for a year. <BR><BR>The <SPAN class=ra_cword_wrap title=""
onclick='drambuie.roll_obj=this;drambuie.ra_startTime("European%2BUnion","news","2","0","",true);'
onmouseout=drambuie.ra_stopTime();><A class=ra_cword href="javascript:;"><FONT
color=#2864b4>European Union</FONT></A><SPAN
class=ra_icon> </SPAN></SPAN> already insists products which contain more
than 0.9 percent of GM-enhanced ingredients must say so on the packet, but
environmentalists argue that does not go far enough. <BR><BR>"It's very
important for the rest of the world to watch Moscow," Olefirenko said.
<BR><BR>Greenpeace estimates around 80 percent of Russian produce contains no
genetically enhanced ingredients, in line with other developing countries,
against only about 20 percent in the EU and richer countries. <BR><BR>But
Greenpeace said parts of the EU could follow Moscow's lead if it is a success,
although the label should remain voluntary. <BR><BR>Foreign food producers say
that is just one of the problems the label brings. <BR><BR>Supermarkets eager
to curry favour with Moscow's government have hinted they will only stock
products carrying the GM-free label -- and signals from the authorities
suggest the label will effectively be obligatory, producer lobby groups say.
<BR><BR>"And it's all extra costs," said Alexei Popovichev, head of Rusbrand
which represents big Western producers such as Nestle and Kraft. "It involves
special testing, special packaging and the costs will be passed on to the
consumer." <BR><BR>Small domestic producers will probably feel the burden of
the extra costs hardest as they will not be able to spread them through
economies of scale, he said. <BR><BR>Western businesses also argue the GM-free
label could mislead customers into buying poorer products because the
assertion that foods contain no GM-ingredients could be misread as a signal
that all the ingredients are of high-quality. <BR><BR>ARGENTINIAN APPLES
<BR><BR>Greenpeace does warn there is a potential flaw in the Moscow GM label,
saying the testing system chosen by Moscow is untried even though it says over
$2 million has already been spent buying equipment for laboratories owned by a
Moscow businessman. <BR><BR>The project, an initiative of Moscow's 70-year-old
Mayor Yuri Luzhkov, comes to a city where ecological concerns are not
typically high: traffic chokes Moscow's roads, residents throw out rubbish
with scant regard for recycling and the centrally controlled heating grinds
out warmth during even the mildest winter. <BR><BR>Russia lags behind in the
growing multi-million-dollar organic food industry -- Moscow has just one
self-styled organic supermarket. <BR><BR>Called Grunwald, it is tucked away
under an 18-storey concrete apartment block in a leafy, green suburb 30
minutes west by metro from the centre of Moscow. <BR><BR>Foreigners and
wealthy Russians who live in nearby gated communities and dachas form the bulk
of the customers, Marina Goldinberg, the supermarket's marketing manager,
said. <BR><BR>All the products in the store -- and everything is foreign --
have been certified to be GM-free. <BR><BR>On a weekday mid-afternoon visit
the handful of middle-aged women browsing the displays wore designer
sunglasses on their heads and the latest fashion from London and Paris.
<BR><BR>They inspected GM-free apples from Argentina, which cost around $12.50
per kg, and wild salmon from Sweden at $80 per kg. <BR><BR>"When this new law
comes in we will stock locally grown and produced food, prices will drop and
more and more people will shop here," Goldinberg said. <BR><BR>And Dmitri
Yanin, head of Russian consumer group KonFOP, said research appears to suggest
GM-free produce is not a priority for most Russians. <BR><BR>He said research
last year showed 60 percent of food buyers in Russia said price was the most
important factor in choosing what to buy. Just over 5 percent picked
ingredients. <BR><BR></DIV>
<DIV class=bb_ac>Copyright 2007 Reuters Limited. All rights reserved.
Republication or redistribution of Reuters content, including by framing or
similar means, is expressly prohibited without the prior written consent of
Reuters. Reuters shall not be liable for any errors or delays in the content,
or for any actions taken in reliance thereon.
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