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<DIV><FONT face=Arial size=2>This message from Jerry Brady (the Democratic
candidate for Idaho Governor last election) is interesting for two
reasons:</FONT></DIV>
<DIV><FONT face=Arial size=2>1. Brady discusses his thoughts about a statewide
progressive publication (print or web) and wonders if anyone else wants to
participate in that endeavor.</FONT></DIV>
<DIV><FONT face=Arial size=2>2. Brady discusses what went wrong -- or right --
in his campaign</FONT></DIV>
<DIV><FONT face=Arial size=2>BL</FONT><BR></DIV>
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<DIV align=left><SPAN style="FONT-FAMILY: Arial">
<DIV align=center><IMG alt=""
src="http://www.knowledgemessenger.com/lb/KMTasks/uploads/Brady%20for%20Idaho%20Governor%20Logo.JPG"
border=0></DIV><BR><BR></SPAN><SPAN
style="mso-bookmark: OLE_LINK1"><SPAN
style="mso-bookmark: OLE_LINK2"><SPAN
style="FONT-SIZE: 20pt"><SPAN style="FONT-SIZE: 18pt"><o:p><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN
style="FONT-FAMILY: Arial"><SPAN style="FONT-SIZE: 12pt"><SPAN
style="FONT-FAMILY: Arial"><SPAN style="FONT-FAMILY: Arial"><SPAN
style="FONT-SIZE: 10pt">January 12, 2007
</SPAN></SPAN></DIV>
<P class=MsoNormal><SPAN style="FONT-FAMILY: Arial"><SPAN
style="FONT-SIZE: 10pt">Dear Friends,</SPAN></SPAN><SPAN
style="FONT-FAMILY: Arial"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Rickie and I send fond
greetings to you for this new year.<SPAN
style="mso-spacerun: yes"> </SPAN>After a wonderful 2006,
we’ve been on vacation with relatives in Sedona and considering
what’s next in our lives.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Right now we’re
excited that Al Gore will be speaking at <st1:place
w:st="on"><st1:placename w:st="on">Boise</st1:placename>
<st1:placetype w:st="on">State</st1:placetype> <st1:placetype
w:st="on">University</st1:placetype></st1:place> on Monday,
January 22, as part of a day-long conference on global
warming.<SPAN style="mso-spacerun: yes"> </SPAN>World-wide
demand for Gore’s time is enormo<st1:personname
w:st="on">us</st1:personname> (his speaking fee is $125,000), but
he’ll be in <st1:city w:st="on">Boise</st1:city>
beca<st1:personname w:st="on">us</st1:personname>e <st1:place
w:st="on"><st1:placename w:st="on">Bethine</st1:placename>
<st1:placetype w:st="on">Church</st1:placetype></st1:place> asked
him to come.<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">We’re helping Bethine
raise money to fund an endowed Frank Church professorship at
BSU.<SPAN style="mso-spacerun: yes"> </SPAN>So if you can,
please join <st1:personname w:st="on">us</st1:personname> and meet
Gore at a 5:00 reception in the Banner Bank Building, Idaho’s
first s<st1:personname w:st="on">us</st1:personname>tainable
office building.<SPAN style="mso-spacerun: yes"> </SPAN>A
donation of $250 per couple comes with two reserved seats for
Gore’s speech.<SPAN style="mso-spacerun: yes"> </SPAN><A
href="http://www.boisestate.edu/fci/pdfs/ConferenceCard.pdf">Click
here to sign up</A>.<SPAN style="mso-spacerun: yes">
</SPAN>We’re also looking for event sponsors for
$2,500.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Rickie and I expect to
travel a lot in 2007 but will stay committed to <st1:state
w:st="on"><st1:place w:st="on">Idaho</st1:place></st1:state>.<SPAN
style="mso-spacerun: yes"> </SPAN>We’re looking for ways to
put to good purpose the truly heartening outpouring of
encouragement and good wishes we have received. <SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Nearly 200,000
Idahoans, over 44% of voters, supported our progressive
platform.<SPAN style="mso-spacerun: yes"> </SPAN>We carried
<st1:state w:st="on"><st1:place
w:st="on">Idaho</st1:place></st1:state>’s cities.<SPAN
style="mso-spacerun: yes"> </SPAN>Our “<st1:state
w:st="on">Idaho</st1:state> is not for sale” theme captured a
shift of <st1:state w:st="on"><st1:place
w:st="on">Idaho</st1:place></st1:state> values when it comes to
public lands and growth.<SPAN style="mso-spacerun: yes">
</SPAN>The Sempra victory signals a new commitment to air and
water quality.<SPAN style="mso-spacerun: yes"> </SPAN>We
connected with Idahoans who don’t share in <st1:state
w:st="on"><st1:place w:st="on">Idaho</st1:place></st1:state>’s
prosperity but deserve to.<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">What would pull
progressive Idahoans together to influence public policy and
future elections?<SPAN style="mso-spacerun: yes"> </SPAN>My
thoughts run back to the news and information b<st1:personname
w:st="on">us</st1:personname>iness from which Rickie and I
come.<SPAN style="mso-spacerun: yes"> </SPAN>Would there be
an audience for a progressive online “newspaper” and website that
speak to this broad constituency?<SPAN
style="mso-spacerun: yes"> </SPAN>How about a printed
version?<SPAN style="mso-spacerun: yes"> </SPAN>What is the
b<st1:personname w:st="on">us</st1:personname>iness
model?<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Web publication is not
our expertise; we would need help.<SPAN
style="mso-spacerun: yes"> </SPAN>However, we would lend our
leadership to such an undertaking if we thought it could succeed.
<SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The key to success
online today seems to be the same as in politics:<SPAN
style="mso-spacerun: yes"> </SPAN>many committed people
contributing.<SPAN style="mso-spacerun: yes"> </SPAN>We
would need many good writers pl<st1:personname
w:st="on">us</st1:personname> editors to take responsibility for
sectors such as education, energy, public lands, water, air and
water quality, cities, etc. <SPAN
style="mso-spacerun: yes"> </SPAN>Humor, for sure. <SPAN
style="mso-spacerun: yes"> </SPAN>And we’d need at least one
full time, professional editor, which means raising the necessary
funds.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Is this something you
would read?<SPAN style="mso-spacerun: yes"> </SPAN>Write
for?<SPAN style="mso-spacerun: yes"> </SPAN>Support
financially?<SPAN style="mso-spacerun: yes"> </SPAN>Be part
of a group thinking this through?<SPAN
style="mso-spacerun: yes"> </SPAN>Please let me know.<SPAN
style="mso-spacerun: yes"> </SPAN>We will only jump into
this when we know it can be done right, which will take
time.</SPAN><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Be proud and of good
cheer!<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Jerry and Rickie
Brady<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<DIV class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">P.S.<SPAN
style="mso-spacerun: yes"> </SPAN>In my last message I said
I would prepare an analysis of the election results.<SPAN
style="mso-spacerun: yes"> </SPAN>A lot of you won’t be
interested, so you can stop reading here.<SPAN
style="mso-spacerun: yes"> </SPAN>For the rest of you, here
is a draft.<SPAN style="mso-spacerun: yes"> </SPAN>I am
eager to prepare something that is really <st1:personname
w:st="on">us</st1:personname>eful to future candidates and would
appreciate your comments and contributions.<SPAN
style="mso-spacerun: yes"> </SPAN></DIV>
<DIV class=MsoNormal><BR>
<HR color=#800000 SIZE=3>
<BR></DIV><o:p></o:p></SPAN>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></P>
<P class=MsoNormal style="FONT-SIZE: 18pt; COLOR: #800000"
align=center><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><STRONG>The 2006
Governor’s Election:<SPAN style="mso-spacerun: yes">
</SPAN>What Went Wrong; What Went
Right?<o:p></o:p></STRONG></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The margin between
Otter and Brady in 2006 was 8.5 % or 39,000 votes, compared to
14.3% and 59,000 votes between Kempthorne and Brady in 2002, an
improvement of almost five points.<SPAN
style="mso-spacerun: yes"> </SPAN>Switch 20,000 votes and we
win.<SPAN style="mso-spacerun: yes"> </SPAN>But why didn’t
we?<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><B style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Overall:<SPAN
style="mso-spacerun: yes"> </SPAN></SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">There are some
obvio<st1:personname w:st="on">us</st1:personname> answers:<SPAN
style="mso-spacerun: yes"> </SPAN>this is a very Republican
state, and voters went home to their party at the end.<SPAN
style="mso-spacerun: yes"> </SPAN>B<st1:personname
w:st="on">us</st1:personname>h was more popular here than anywhere
else in the country, taking away the “tide against the
Administration,” which worked well in other states.<SPAN
style="mso-spacerun: yes"> </SPAN>Polls show that Idahoans
generally believe <st1:state w:st="on"><st1:place
w:st="on">Idaho</st1:place></st1:state> is on “the right
course.”<SPAN style="mso-spacerun: yes"> </SPAN>The economy
was strong, jobs plentiful.<SPAN style="mso-spacerun: yes">
</SPAN>There was not enough dissatisfaction to exploit.<SPAN
style="mso-spacerun: yes"> </SPAN>The gay marriage amendment
influenced some voters.<SPAN style="mso-spacerun: yes">
</SPAN>Most obvio<st1:personname w:st="on">us</st1:personname> of
all is the power of money.<SPAN style="mso-spacerun: yes">
</SPAN>Otter is credited with raising $2.8 million.<SPAN
style="mso-spacerun: yes"> </SPAN>If independent
expenditures could be traced, the true total could be over $3.3
million.<SPAN style="mso-spacerun: yes"> </SPAN>We raised
over $1.3 million and added $400,000
ourselves.<o:p></o:p></SPAN></P>
<P class=MsoNormal><B style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Statistics:<SPAN
style="mso-spacerun: yes"> </SPAN></SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">We broke our vote
goals down into the state’s five media markets.<SPAN
style="mso-spacerun: yes"> </SPAN>Our biggest percentage
gain came in the <st1:city w:st="on"><st1:place w:st="on">Twin
Falls</st1:place></st1:city> market: up 20% over 2002, from 36 to
43%. Seventy percent of Blaine County voted 70% and Twin Falls,
Gooding, Jerome and Lincoln Counties improved 6%, most likely
beca<st1:personname w:st="on">us</st1:personname>e of the Sempra
coal-fired power plant issue.<SPAN
style="mso-spacerun: yes"> </SPAN>In the <st1:city
w:st="on">Spokane</st1:city> (more about that below), Idaho
Falls-Pocatello, and <st1:place w:st="on"><st1:city w:st="on">Salt
Lake City</st1:city></st1:place> markets, we were up 2.5%-not
enough.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The disappointment was
the <st1:place w:st="on"><st1:city
w:st="on">Boise</st1:city></st1:place> market.<SPAN
style="mso-spacerun: yes"> </SPAN>Although we won 58% of the
city of <st1:city w:st="on">Boise</st1:city> vote and won
<st1:placename w:st="on">Ada</st1:placename> <st1:placetype
w:st="on">County</st1:placetype> by 7,000 votes, we lost
<st1:place w:st="on"><st1:placetype
w:st="on">Canyon</st1:placetype> <st1:placetype
w:st="on">County</st1:placetype></st1:place> by 10,000 votes.<SPAN
style="mso-spacerun: yes"> </SPAN>Our overall performance in
the market was 46%, compared to 45% four years ago.<SPAN
style="mso-spacerun: yes"> </SPAN>Our vote percentage in
seven of the 11 counties in the market declined, including
slightly in Canyon (Otter’s home county) and 4% in Gem.<SPAN
style="mso-spacerun: yes"> </SPAN>(The <st1:city
w:st="on">Boise</st1:city> market is home to 43.5% of all
<st1:place w:st="on"><st1:state
w:st="on">Idaho</st1:state></st1:place> voters.)<SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><B style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The Horse
Race:</SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN
style="mso-spacerun: yes"> </SPAN>In the beginning, Otter
forced Risch out of the race, and his election was considered
inevitable.<SPAN style="mso-spacerun: yes"> </SPAN>It was
hard to gain momentum.<SPAN style="mso-spacerun: yes">
</SPAN>However, I proved to be a better candidate than expected,
and Otter proved to be worse, at times disengaged and inept under
pressure.<SPAN style="mso-spacerun: yes"> </SPAN>We
successfully defined the issues and carried the campaign to
him.<SPAN style="mso-spacerun: yes"> </SPAN>Republicans were
deeply concerned, and some came our way.<SPAN
style="mso-spacerun: yes"> </SPAN>We were endorsed by all
but one of the state’s newspapers, as well as its leading
b<st1:personname w:st="on">us</st1:personname>iness and
agriculture papers.<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">I was able to campaign
full time for l9 months. We had a good direct mail campaign:
400,000 pieces tightly targeted.<SPAN
style="mso-spacerun: yes"> </SPAN>Our television campaign
was superior and cost-effective. <SPAN
style="mso-spacerun: yes"> </SPAN>We invested heavily in
<st1:city w:st="on">Spokane</st1:city> television-which Democrats
typically can’t afford-that helped <st1:personname
w:st="on">us</st1:personname> come close to winning north
<st1:state w:st="on"><st1:place
w:st="on">Idaho</st1:place></st1:state>, our best region. <SPAN
style="mso-spacerun: yes"> </SPAN>This provides some idea of
what it takes to be viable.<SPAN style="mso-spacerun: yes">
</SPAN>(On the other hand, Democrats will not have another
candidate who was a newspaper owner more progressive than the
place where he lived, a handicap.)<SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><B style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Second Guessing:<SPAN
style="mso-spacerun: yes"> </SPAN></SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Although our
consultants and a lot of smart people disagree, I keep thinking we
might have won.<SPAN style="mso-spacerun: yes"> </SPAN>There
is no exc<st1:personname w:st="on">us</st1:personname>e for losing
80-90% of undecided voters, as seemed to have happened, even if
they were mostly Republican.<SPAN style="mso-spacerun: yes">
</SPAN>Everyone knows Republicans make up big deficits in the
closing week or so (Evans, Echohawk, etc.)<SPAN
style="mso-spacerun: yes"> </SPAN>We should have been better
prepared. <SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Until the last 10
days, Otter’s attack ads had been scattered and ineffective.<SPAN
style="mso-spacerun: yes"> </SPAN>Consequently, we failed to
appreciate the damage that would be done by at least $250,000 last
minute attack television in the hands of the Republican National
Committee-on top of what Otter already had committed.<SPAN
style="mso-spacerun: yes"> </SPAN>In the closing days, Mitt
Romney came to <st1:city w:st="on">Boise</st1:city>; 2,500 turned
out to see Cheney in <st1:city w:st="on"><st1:place
w:st="on">Coeur d’Alene</st1:place></st1:city>. <SPAN
style="mso-spacerun: yes"> </SPAN>Recorded messages from
B<st1:personname w:st="on">us</st1:personname>h, Romney, Crapo,
Craig, etc. had their effect.<SPAN
style="mso-spacerun: yes"> </SPAN>Pl<st1:personname
w:st="on">us</st1:personname>, several hundred tho<st1:personname
w:st="on">us</st1:personname>and dollars worth of direct mail hit
<st1:place w:st="on"><st1:state
w:st="on">Idaho</st1:state></st1:place> in the last week, none of
it reported so far. <SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">We expended half our
last week’s television advertising on a positive ad, which was
well received but appeared not to have persuaded the
undecided.<SPAN style="mso-spacerun: yes"> </SPAN>Our
defensive ads for the last week did not repel the attack or raise
new doubts about Otter.<SPAN style="mso-spacerun: yes">
</SPAN>It now seems to me the first money raised in a campaign
should be for last minute response television, recorded at the
last minute.<SPAN style="mso-spacerun: yes"> </SPAN>That
should be on top of last week TV ads carrying the candidate’s
basic message.<SPAN style="mso-spacerun: yes"> </SPAN>Of
course, it all comes down to money: this would have required an
additional $150,000.<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">We <st1:personname
w:st="on">us</st1:personname>ed free media well, traveled hard,
and raised money doggedly.<SPAN style="mso-spacerun: yes">
</SPAN>We are credited with having a good platform, a clear vision
of what a Brady administration would look like. <SPAN
style="mso-spacerun: yes"> </SPAN>This energized a lot of
Idahoans and still does. But not enough people thought their lives
would be made better by voting for <st1:personname
w:st="on">us</st1:personname>.<SPAN
style="mso-spacerun: yes"> </SPAN>Instead, Republicans
played out the classic threat that we would raise taxes and
somehow hurt senior citizens.<SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<DIV class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">A Six-Pack of
Recommendations-Perhaps the race could not have been won. Be that
as it may, here’s what I learned that I hope is
helpful:</SPAN></DIV>
<DIV class=MsoNormal><BR>
<OL style="MARGIN-TOP: 0in" type=1>
<LI class=MsoNormal
style="mso-list: l0 level1 lfo1; tab-stops: list .5in"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Close
powerfully.</SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN
style="mso-spacerun: yes"> </SPAN>Plan for the last 10
days.<SPAN style="mso-spacerun: yes"> </SPAN>Raise money
and reserve television time excl<st1:personname
w:st="on">us</st1:personname>ively for that time-on top of a
normal buy.<SPAN style="mso-spacerun: yes"> </SPAN>Think
of it as a separate campaign run by someone who is not wedded to
what you’ve done up to then.<SPAN
style="mso-spacerun: yes"> </SPAN>Close strong, fresh, and
powerfully.<o:p></o:p></SPAN></LI></OL>
<P class=MsoNormal style="MARGIN-LEFT: 0.25in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<OL style="MARGIN-TOP: 0in" type=1 start=2>
<LI class=MsoNormal
style="mso-list: l0 level1 lfo1; tab-stops: list .5in"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Break down the
state.</SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN
style="mso-spacerun: yes"> </SPAN>Candidates are told
there is only one, statewide campaign, and it m<st1:personname
w:st="on">us</st1:personname>t be simple.<SPAN
style="mso-spacerun: yes"> </SPAN>Swing voters will only
foc<st1:personname w:st="on">us</st1:personname> on three issues
at most.<SPAN style="mso-spacerun: yes"> </SPAN>All
true.<SPAN style="mso-spacerun: yes"> </SPAN>However,
politics is still local, so find and exploit local issues
<st1:personname w:st="on">us</st1:personname>ing local media,
particularly in small counties.<SPAN
style="mso-spacerun: yes"> </SPAN>They exist, and they
don’t have to be as big as Sempra.<SPAN
style="mso-spacerun: yes"> </SPAN>Assign someone to that
job.<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></LI></OL>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN-LEFT: 0.25in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<OL style="MARGIN-TOP: 0in" type=1 start=3>
<LI class=MsoNormal
style="mso-list: l0 level1 lfo1; tab-stops: list .5in"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Faith.</SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN
style="mso-spacerun: yes"> </SPAN>This is another way to
break down the electorate. <SPAN
style="mso-spacerun: yes"> </SPAN>Unlike many Democrats, we
we talk about our faith; that’s what our last commercial was
about.<SPAN style="mso-spacerun: yes"> </SPAN>But it
wasn’t enough.<SPAN style="mso-spacerun: yes"> </SPAN>To
win we m<st1:personname w:st="on">us</st1:personname>t connect
with more members of the two large religio<st1:personname
w:st="on">us</st1:personname> communities that vote the other
way, Evangelicals and members of the Church of
Jes<st1:personname w:st="on">us</st1:personname> Christ of Later
Day Saints.<SPAN style="mso-spacerun: yes"> </SPAN>There’s
no alternative.<SPAN style="mso-spacerun: yes"> </SPAN>The
Vineyard, an evangelical church in Garden City, is way ahead
when it comes to environmental stewardship and one of its
members, Democrat Brandon Durst, got elected to the
Legislature.<SPAN style="mso-spacerun: yes"> </SPAN>That
should tell <st1:personname w:st="on">us</st1:personname>
something.<o:p></o:p></SPAN></LI></OL>
<P class=MsoNormal style="MARGIN-LEFT: 0.25in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<OL style="MARGIN-TOP: 0in" type=1 start=4>
<LI class=MsoNormal
style="mso-list: l0 level1 lfo1; tab-stops: list .5in"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">New strengths.<SPAN
style="mso-spacerun: yes"> </SPAN></SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Taken together, we
carried <st1:state w:st="on"><st1:place
w:st="on">Idaho</st1:place></st1:state>’s cities and four
smaller resort counties (Blaine, Teton, Valley, and
Bonner).<SPAN style="mso-spacerun: yes"> </SPAN>That’s
where we added six legislative seats and came within five more
seats by less than 500 votes each.<SPAN
style="mso-spacerun: yes"> </SPAN>That’s a foothold.<SPAN
style="mso-spacerun: yes"> </SPAN>Start there.
<o:p></o:p></SPAN></LI></OL>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<OL style="MARGIN-TOP: 0in" type=1 start=5>
<LI class=MsoNormal
style="mso-list: l0 level1 lfo1; tab-stops: list .5in"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Walk the
talk.</SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN
style="mso-spacerun: yes"> </SPAN>We spoke as much about
values as about issues. We defended “our <st1:place
w:st="on"><st1:state w:st="on">Idaho</st1:state></st1:place> way
of life.” <SPAN style="mso-spacerun: yes"> </SPAN>People
knew we cared; we had stories to prove it.<SPAN
style="mso-spacerun: yes"> </SPAN>More powerful is when
people know your values from deeds as well as words.<SPAN
style="mso-spacerun: yes"> </SPAN>If you care about the
minimum wage, take a job for a minimum wage; if it’s health care
for the uninsured, act it out.<SPAN
style="mso-spacerun: yes"> </SPAN>I had been a
b<st1:personname w:st="on">us</st1:personname>inessman, lawyer,
writer, and member of lots of boards.<SPAN
style="mso-spacerun: yes"> </SPAN>I wish now I had spent
more time in the trenches, with callo<st1:personname
w:st="on">us</st1:personname>ed hands to show for it.
<o:p></o:p></SPAN></LI></OL>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<OL style="MARGIN-TOP: 0in" type=1 start=6>
<LI class=MsoNormal
style="mso-list: l0 level1 lfo1; tab-stops: list .5in"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Media.<SPAN
style="mso-spacerun: yes"> </SPAN></SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">We ran a good media
campaign for the people who actually vote.<SPAN
style="mso-spacerun: yes"> </SPAN>We got good advisers and
followed their advice.<SPAN style="mso-spacerun: yes">
</SPAN>We raised enough money to be competitive.<SPAN
style="mso-spacerun: yes"> </SPAN>However, media is
changing fast.<SPAN style="mso-spacerun: yes"> </SPAN>I’m
convinced future candidates can win while being outspent by
being more local, more clever, and making better <st1:personname
w:st="on">us</st1:personname>e of new media. <SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></LI></OL>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> Jerry M.
Brady</o:p></SPAN></P></DIV></o:p></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></o:p></SPAN></SPAN></SPAN></SPAN><BR>
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<TD bgColor=whitesmoke>Brady for Idaho Governor<BR>Web: <A
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