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<DIV><FONT face=Arial size=2>Bill, I think the idea of some sort of
progressive publication, perhaps modeled on Jim Hightower's, but with an
emphasis on Idaho needs and legislative activity, would be well
received and might even be profitable--profitability being defined as
bringing in enough money to continue publication. </FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>The analysis of the race is interesting. Wish
we could have done better in the northern part of the state.
Thanks for the posting.</FONT></DIV>
<DIV> </DIV>
<DIV><FONT face=Arial size=2>Sue </FONT> </DIV>
<BLOCKQUOTE
style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B>
<A title=london@moscow.com href="mailto:london@moscow.com">Bill London</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=vision2020@moscow.com
href="mailto:vision2020@moscow.com">vision2020@moscow.com</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Saturday, January 13, 2007 12:46
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> [Vision2020] from Jerry
Brady</DIV>
<DIV><BR></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<BLOCKQUOTE
style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV><FONT face=Arial size=2>This message from Jerry Brady (the Democratic
candidate for Idaho Governor last election) is interesting for two
reasons:</FONT></DIV>
<DIV><FONT face=Arial size=2>1. Brady discusses his thoughts about a
statewide progressive publication (print or web) and wonders if anyone else
wants to participate in that endeavor.</FONT></DIV>
<DIV><FONT face=Arial size=2>2. Brady discusses what went wrong -- or right
-- in his campaign</FONT></DIV>
<DIV><FONT face=Arial size=2>BL</FONT><BR></DIV>
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<DIV> </DIV>
<DIV align=left><SPAN style="FONT-FAMILY: Arial">
<DIV align=center><IMG alt=""
src="http://www.knowledgemessenger.com/lb/KMTasks/uploads/Brady%20for%20Idaho%20Governor%20Logo.JPG"
border=0></DIV><BR><BR></SPAN><SPAN
style="mso-bookmark: OLE_LINK1"><SPAN
style="mso-bookmark: OLE_LINK2"><SPAN
style="FONT-SIZE: 20pt"><SPAN style="FONT-SIZE: 18pt"><o:p><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN
style="FONT-FAMILY: Arial"><SPAN style="FONT-SIZE: 12pt"><SPAN
style="FONT-FAMILY: Arial"><SPAN
style="FONT-FAMILY: Arial"><SPAN style="FONT-SIZE: 10pt">January
12, 2007 </SPAN></SPAN></DIV>
<P class=MsoNormal><SPAN style="FONT-FAMILY: Arial"><SPAN
style="FONT-SIZE: 10pt">Dear Friends,</SPAN></SPAN><SPAN
style="FONT-FAMILY: Arial"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Rickie and I send
fond greetings to you for this new year.<SPAN
style="mso-spacerun: yes"> </SPAN>After a wonderful 2006,
we’ve been on vacation with relatives in Sedona and considering
what’s next in our lives.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Right now we’re
excited that Al Gore will be speaking at <st1:place
w:st="on"><st1:placename w:st="on">Boise</st1:placename>
<st1:placetype w:st="on">State</st1:placetype> <st1:placetype
w:st="on">University</st1:placetype></st1:place> on Monday,
January 22, as part of a day-long conference on global
warming.<SPAN style="mso-spacerun: yes"> </SPAN>World-wide
demand for Gore’s time is enormo<st1:personname
w:st="on">us</st1:personname> (his speaking fee is $125,000),
but he’ll be in <st1:city w:st="on">Boise</st1:city>
beca<st1:personname w:st="on">us</st1:personname>e <st1:place
w:st="on"><st1:placename w:st="on">Bethine</st1:placename>
<st1:placetype w:st="on">Church</st1:placetype></st1:place>
asked him to come.<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">We’re helping
Bethine raise money to fund an endowed Frank Church
professorship at BSU.<SPAN style="mso-spacerun: yes">
</SPAN>So if you can, please join <st1:personname
w:st="on">us</st1:personname> and meet Gore at a 5:00 reception
in the Banner Bank Building, Idaho’s first s<st1:personname
w:st="on">us</st1:personname>tainable office building.<SPAN
style="mso-spacerun: yes"> </SPAN>A donation of $250 per
couple comes with two reserved seats for Gore’s speech.<SPAN
style="mso-spacerun: yes"> </SPAN><A
href="http://www.boisestate.edu/fci/pdfs/ConferenceCard.pdf">Click
here to sign up</A>.<SPAN style="mso-spacerun: yes">
</SPAN>We’re also looking for event sponsors for
$2,500.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Rickie and I expect
to travel a lot in 2007 but will stay committed to <st1:state
w:st="on"><st1:place
w:st="on">Idaho</st1:place></st1:state>.<SPAN
style="mso-spacerun: yes"> </SPAN>We’re looking for ways
to put to good purpose the truly heartening outpouring of
encouragement and good wishes we have received. <SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Nearly 200,000
Idahoans, over 44% of voters, supported our progressive
platform.<SPAN style="mso-spacerun: yes"> </SPAN>We
carried <st1:state w:st="on"><st1:place
w:st="on">Idaho</st1:place></st1:state>’s cities.<SPAN
style="mso-spacerun: yes"> </SPAN>Our “<st1:state
w:st="on">Idaho</st1:state> is not for sale” theme captured a
shift of <st1:state w:st="on"><st1:place
w:st="on">Idaho</st1:place></st1:state> values when it comes to
public lands and growth.<SPAN style="mso-spacerun: yes">
</SPAN>The Sempra victory signals a new commitment to air and
water quality.<SPAN style="mso-spacerun: yes"> </SPAN>We
connected with Idahoans who don’t share in <st1:state
w:st="on"><st1:place w:st="on">Idaho</st1:place></st1:state>’s
prosperity but deserve to.<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">What would pull
progressive Idahoans together to influence public policy and
future elections?<SPAN style="mso-spacerun: yes">
</SPAN>My thoughts run back to the news and information
b<st1:personname w:st="on">us</st1:personname>iness from which
Rickie and I come.<SPAN style="mso-spacerun: yes">
</SPAN>Would there be an audience for a progressive online
“newspaper” and website that speak to this broad
constituency?<SPAN style="mso-spacerun: yes"> </SPAN>How
about a printed version?<SPAN style="mso-spacerun: yes">
</SPAN>What is the b<st1:personname
w:st="on">us</st1:personname>iness model?<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Web publication is
not our expertise; we would need help.<SPAN
style="mso-spacerun: yes"> </SPAN>However, we would lend
our leadership to such an undertaking if we thought it could
succeed. <SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The key to success
online today seems to be the same as in politics:<SPAN
style="mso-spacerun: yes"> </SPAN>many committed people
contributing.<SPAN style="mso-spacerun: yes"> </SPAN>We
would need many good writers pl<st1:personname
w:st="on">us</st1:personname> editors to take responsibility for
sectors such as education, energy, public lands, water, air and
water quality, cities, etc. <SPAN
style="mso-spacerun: yes"> </SPAN>Humor, for sure. <SPAN
style="mso-spacerun: yes"> </SPAN>And we’d need at least
one full time, professional editor, which means raising the
necessary funds.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Is this something
you would read?<SPAN style="mso-spacerun: yes">
</SPAN>Write for?<SPAN style="mso-spacerun: yes">
</SPAN>Support financially?<SPAN
style="mso-spacerun: yes"> </SPAN>Be part of a group
thinking this through?<SPAN style="mso-spacerun: yes">
</SPAN>Please let me know.<SPAN style="mso-spacerun: yes">
</SPAN>We will only jump into this when we know it can be done
right, which will take time.</SPAN><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Be proud and of good
cheer!<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Jerry and Rickie
Brady<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<DIV class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">P.S.<SPAN
style="mso-spacerun: yes"> </SPAN>In my last message I
said I would prepare an analysis of the election results.<SPAN
style="mso-spacerun: yes"> </SPAN>A lot of you won’t be
interested, so you can stop reading here.<SPAN
style="mso-spacerun: yes"> </SPAN>For the rest of you,
here is a draft.<SPAN style="mso-spacerun: yes"> </SPAN>I
am eager to prepare something that is really <st1:personname
w:st="on">us</st1:personname>eful to future candidates and would
appreciate your comments and contributions.<SPAN
style="mso-spacerun: yes"> </SPAN></DIV>
<DIV class=MsoNormal><BR>
<HR color=#800000 SIZE=3>
<BR></DIV><o:p></o:p></SPAN>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></P>
<P class=MsoNormal style="FONT-SIZE: 18pt; COLOR: #800000"
align=center><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><STRONG>The 2006
Governor’s Election:<SPAN style="mso-spacerun: yes">
</SPAN>What Went Wrong; What Went
Right?<o:p></o:p></STRONG></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The margin between
Otter and Brady in 2006 was 8.5 % or 39,000 votes, compared to
14.3% and 59,000 votes between Kempthorne and Brady in 2002, an
improvement of almost five points.<SPAN
style="mso-spacerun: yes"> </SPAN>Switch 20,000 votes and
we win.<SPAN style="mso-spacerun: yes"> </SPAN>But why
didn’t we?<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><B style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Overall:<SPAN
style="mso-spacerun: yes"> </SPAN></SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">There are some
obvio<st1:personname w:st="on">us</st1:personname> answers:<SPAN
style="mso-spacerun: yes"> </SPAN>this is a very
Republican state, and voters went home to their party at the
end.<SPAN style="mso-spacerun: yes">
</SPAN>B<st1:personname w:st="on">us</st1:personname>h was more
popular here than anywhere else in the country, taking away the
“tide against the Administration,” which worked well in other
states.<SPAN style="mso-spacerun: yes"> </SPAN>Polls show
that Idahoans generally believe <st1:state w:st="on"><st1:place
w:st="on">Idaho</st1:place></st1:state> is on “the right
course.”<SPAN style="mso-spacerun: yes"> </SPAN>The
economy was strong, jobs plentiful.<SPAN
style="mso-spacerun: yes"> </SPAN>There was not enough
dissatisfaction to exploit.<SPAN
style="mso-spacerun: yes"> </SPAN>The gay marriage
amendment influenced some voters.<SPAN
style="mso-spacerun: yes"> </SPAN>Most
obvio<st1:personname w:st="on">us</st1:personname> of all is the
power of money.<SPAN style="mso-spacerun: yes">
</SPAN>Otter is credited with raising $2.8 million.<SPAN
style="mso-spacerun: yes"> </SPAN>If independent
expenditures could be traced, the true total could be over $3.3
million.<SPAN style="mso-spacerun: yes"> </SPAN>We raised
over $1.3 million and added $400,000
ourselves.<o:p></o:p></SPAN></P>
<P class=MsoNormal><B style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Statistics:<SPAN
style="mso-spacerun: yes"> </SPAN></SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">We broke our vote
goals down into the state’s five media markets.<SPAN
style="mso-spacerun: yes"> </SPAN>Our biggest percentage
gain came in the <st1:city w:st="on"><st1:place w:st="on">Twin
Falls</st1:place></st1:city> market: up 20% over 2002, from 36
to 43%. Seventy percent of Blaine County voted 70% and Twin
Falls, Gooding, Jerome and Lincoln Counties improved 6%, most
likely beca<st1:personname w:st="on">us</st1:personname>e of the
Sempra coal-fired power plant issue.<SPAN
style="mso-spacerun: yes"> </SPAN>In the <st1:city
w:st="on">Spokane</st1:city> (more about that below), Idaho
Falls-Pocatello, and <st1:place w:st="on"><st1:city
w:st="on">Salt Lake City</st1:city></st1:place> markets, we were
up 2.5%-not enough.<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The disappointment
was the <st1:place w:st="on"><st1:city
w:st="on">Boise</st1:city></st1:place> market.<SPAN
style="mso-spacerun: yes"> </SPAN>Although we won 58% of
the city of <st1:city w:st="on">Boise</st1:city> vote and won
<st1:placename w:st="on">Ada</st1:placename> <st1:placetype
w:st="on">County</st1:placetype> by 7,000 votes, we lost
<st1:place w:st="on"><st1:placetype
w:st="on">Canyon</st1:placetype> <st1:placetype
w:st="on">County</st1:placetype></st1:place> by 10,000
votes.<SPAN style="mso-spacerun: yes"> </SPAN>Our overall
performance in the market was 46%, compared to 45% four years
ago.<SPAN style="mso-spacerun: yes"> </SPAN>Our vote
percentage in seven of the 11 counties in the market declined,
including slightly in Canyon (Otter’s home county) and 4% in
Gem.<SPAN style="mso-spacerun: yes"> </SPAN>(The <st1:city
w:st="on">Boise</st1:city> market is home to 43.5% of all
<st1:place w:st="on"><st1:state
w:st="on">Idaho</st1:state></st1:place> voters.)<SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><B style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The Horse
Race:</SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN
style="mso-spacerun: yes"> </SPAN>In the beginning, Otter
forced Risch out of the race, and his election was considered
inevitable.<SPAN style="mso-spacerun: yes"> </SPAN>It was
hard to gain momentum.<SPAN style="mso-spacerun: yes">
</SPAN>However, I proved to be a better candidate than expected,
and Otter proved to be worse, at times disengaged and inept
under pressure.<SPAN style="mso-spacerun: yes"> </SPAN>We
successfully defined the issues and carried the campaign to
him.<SPAN style="mso-spacerun: yes"> </SPAN>Republicans
were deeply concerned, and some came our way.<SPAN
style="mso-spacerun: yes"> </SPAN>We were endorsed by all
but one of the state’s newspapers, as well as its leading
b<st1:personname w:st="on">us</st1:personname>iness and
agriculture papers.<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">I was able to
campaign full time for l9 months. We had a good direct mail
campaign: 400,000 pieces tightly targeted.<SPAN
style="mso-spacerun: yes"> </SPAN>Our television campaign
was superior and cost-effective. <SPAN
style="mso-spacerun: yes"> </SPAN>We invested heavily in
<st1:city w:st="on">Spokane</st1:city> television-which
Democrats typically can’t afford-that helped <st1:personname
w:st="on">us</st1:personname> come close to winning north
<st1:state w:st="on"><st1:place
w:st="on">Idaho</st1:place></st1:state>, our best region. <SPAN
style="mso-spacerun: yes"> </SPAN>This provides some idea
of what it takes to be viable.<SPAN
style="mso-spacerun: yes"> </SPAN>(On the other hand,
Democrats will not have another candidate who was a newspaper
owner more progressive than the place where he lived, a
handicap.)<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><B style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Second
Guessing:<SPAN style="mso-spacerun: yes">
</SPAN></SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Although our
consultants and a lot of smart people disagree, I keep thinking
we might have won.<SPAN style="mso-spacerun: yes">
</SPAN>There is no exc<st1:personname
w:st="on">us</st1:personname>e for losing 80-90% of undecided
voters, as seemed to have happened, even if they were mostly
Republican.<SPAN style="mso-spacerun: yes">
</SPAN>Everyone knows Republicans make up big deficits in the
closing week or so (Evans, Echohawk, etc.)<SPAN
style="mso-spacerun: yes"> </SPAN>We should have been
better prepared. <SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Until the last 10
days, Otter’s attack ads had been scattered and
ineffective.<SPAN style="mso-spacerun: yes">
</SPAN>Consequently, we failed to appreciate the damage that
would be done by at least $250,000 last minute attack television
in the hands of the Republican National Committee-on top of what
Otter already had committed.<SPAN
style="mso-spacerun: yes"> </SPAN>In the closing days,
Mitt Romney came to <st1:city w:st="on">Boise</st1:city>; 2,500
turned out to see Cheney in <st1:city w:st="on"><st1:place
w:st="on">Coeur d’Alene</st1:place></st1:city>. <SPAN
style="mso-spacerun: yes"> </SPAN>Recorded messages from
B<st1:personname w:st="on">us</st1:personname>h, Romney, Crapo,
Craig, etc. had their effect.<SPAN
style="mso-spacerun: yes"> </SPAN>Pl<st1:personname
w:st="on">us</st1:personname>, several hundred
tho<st1:personname w:st="on">us</st1:personname>and dollars
worth of direct mail hit <st1:place w:st="on"><st1:state
w:st="on">Idaho</st1:state></st1:place> in the last week, none
of it reported so far. <SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">We expended half our
last week’s television advertising on a positive ad, which was
well received but appeared not to have persuaded the
undecided.<SPAN style="mso-spacerun: yes"> </SPAN>Our
defensive ads for the last week did not repel the attack or
raise new doubts about Otter.<SPAN
style="mso-spacerun: yes"> </SPAN>It now seems to me the
first money raised in a campaign should be for last minute
response television, recorded at the last minute.<SPAN
style="mso-spacerun: yes"> </SPAN>That should be on top of
last week TV ads carrying the candidate’s basic message.<SPAN
style="mso-spacerun: yes"> </SPAN>Of course, it all comes
down to money: this would have required an additional
$150,000.<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">We <st1:personname
w:st="on">us</st1:personname>ed free media well, traveled hard,
and raised money doggedly.<SPAN style="mso-spacerun: yes">
</SPAN>We are credited with having a good platform, a clear
vision of what a Brady administration would look like. <SPAN
style="mso-spacerun: yes"> </SPAN>This energized a lot of
Idahoans and still does. But not enough people thought their
lives would be made better by voting for <st1:personname
w:st="on">us</st1:personname>.<SPAN
style="mso-spacerun: yes"> </SPAN>Instead, Republicans
played out the classic threat that we would raise taxes and
somehow hurt senior citizens.<SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<DIV class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">A Six-Pack of
Recommendations-Perhaps the race could not have been won. Be
that as it may, here’s what I learned that I hope is
helpful:</SPAN></DIV>
<DIV class=MsoNormal><BR>
<OL style="MARGIN-TOP: 0in" type=1>
<LI class=MsoNormal
style="mso-list: l0 level1 lfo1; tab-stops: list .5in"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Close
powerfully.</SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN
style="mso-spacerun: yes"> </SPAN>Plan for the last 10
days.<SPAN style="mso-spacerun: yes"> </SPAN>Raise money
and reserve television time excl<st1:personname
w:st="on">us</st1:personname>ively for that time-on top of a
normal buy.<SPAN style="mso-spacerun: yes"> </SPAN>Think
of it as a separate campaign run by someone who is not wedded
to what you’ve done up to then.<SPAN
style="mso-spacerun: yes"> </SPAN>Close strong, fresh,
and powerfully.<o:p></o:p></SPAN></LI></OL>
<P class=MsoNormal style="MARGIN-LEFT: 0.25in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<OL style="MARGIN-TOP: 0in" type=1 start=2>
<LI class=MsoNormal
style="mso-list: l0 level1 lfo1; tab-stops: list .5in"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Break down the
state.</SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN
style="mso-spacerun: yes"> </SPAN>Candidates are told
there is only one, statewide campaign, and it m<st1:personname
w:st="on">us</st1:personname>t be simple.<SPAN
style="mso-spacerun: yes"> </SPAN>Swing voters will only
foc<st1:personname w:st="on">us</st1:personname> on three
issues at most.<SPAN style="mso-spacerun: yes">
</SPAN>All true.<SPAN style="mso-spacerun: yes">
</SPAN>However, politics is still local, so find and exploit
local issues <st1:personname w:st="on">us</st1:personname>ing
local media, particularly in small counties.<SPAN
style="mso-spacerun: yes"> </SPAN>They exist, and they
don’t have to be as big as Sempra.<SPAN
style="mso-spacerun: yes"> </SPAN>Assign someone to that
job.<SPAN style="mso-spacerun: yes">
</SPAN><o:p></o:p></SPAN></LI></OL>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN-LEFT: 0.25in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<OL style="MARGIN-TOP: 0in" type=1 start=3>
<LI class=MsoNormal
style="mso-list: l0 level1 lfo1; tab-stops: list .5in"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Faith.</SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN
style="mso-spacerun: yes"> </SPAN>This is another way to
break down the electorate. <SPAN
style="mso-spacerun: yes"> </SPAN>Unlike many Democrats,
we we talk about our faith; that’s what our last commercial
was about.<SPAN style="mso-spacerun: yes"> </SPAN>But it
wasn’t enough.<SPAN style="mso-spacerun: yes"> </SPAN>To
win we m<st1:personname w:st="on">us</st1:personname>t connect
with more members of the two large religio<st1:personname
w:st="on">us</st1:personname> communities that vote the other
way, Evangelicals and members of the Church of
Jes<st1:personname w:st="on">us</st1:personname> Christ of
Later Day Saints.<SPAN style="mso-spacerun: yes">
</SPAN>There’s no alternative.<SPAN
style="mso-spacerun: yes"> </SPAN>The Vineyard, an
evangelical church in Garden City, is way ahead when it comes
to environmental stewardship and one of its members, Democrat
Brandon Durst, got elected to the Legislature.<SPAN
style="mso-spacerun: yes"> </SPAN>That should tell
<st1:personname w:st="on">us</st1:personname>
something.<o:p></o:p></SPAN></LI></OL>
<P class=MsoNormal style="MARGIN-LEFT: 0.25in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<OL style="MARGIN-TOP: 0in" type=1 start=4>
<LI class=MsoNormal
style="mso-list: l0 level1 lfo1; tab-stops: list .5in"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">New
strengths.<SPAN style="mso-spacerun: yes">
</SPAN></SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Taken together, we
carried <st1:state w:st="on"><st1:place
w:st="on">Idaho</st1:place></st1:state>’s cities and four
smaller resort counties (Blaine, Teton, Valley, and
Bonner).<SPAN style="mso-spacerun: yes"> </SPAN>That’s
where we added six legislative seats and came within five more
seats by less than 500 votes each.<SPAN
style="mso-spacerun: yes"> </SPAN>That’s a
foothold.<SPAN style="mso-spacerun: yes"> </SPAN>Start
there. <o:p></o:p></SPAN></LI></OL>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<OL style="MARGIN-TOP: 0in" type=1 start=5>
<LI class=MsoNormal
style="mso-list: l0 level1 lfo1; tab-stops: list .5in"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Walk the
talk.</SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><SPAN
style="mso-spacerun: yes"> </SPAN>We spoke as much about
values as about issues. We defended “our <st1:place
w:st="on"><st1:state w:st="on">Idaho</st1:state></st1:place>
way of life.” <SPAN
style="mso-spacerun: yes"> </SPAN>People knew we cared;
we had stories to prove it.<SPAN
style="mso-spacerun: yes"> </SPAN>More powerful is when
people know your values from deeds as well as words.<SPAN
style="mso-spacerun: yes"> </SPAN>If you care about the
minimum wage, take a job for a minimum wage; if it’s health
care for the uninsured, act it out.<SPAN
style="mso-spacerun: yes"> </SPAN>I had been a
b<st1:personname w:st="on">us</st1:personname>inessman,
lawyer, writer, and member of lots of boards.<SPAN
style="mso-spacerun: yes"> </SPAN>I wish now I had spent
more time in the trenches, with callo<st1:personname
w:st="on">us</st1:personname>ed hands to show for it.
<o:p></o:p></SPAN></LI></OL>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></P>
<OL style="MARGIN-TOP: 0in" type=1 start=6>
<LI class=MsoNormal
style="mso-list: l0 level1 lfo1; tab-stops: list .5in"><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Media.<SPAN
style="mso-spacerun: yes"> </SPAN></SPAN></B><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">We ran a good
media campaign for the people who actually vote.<SPAN
style="mso-spacerun: yes"> </SPAN>We got good advisers
and followed their advice.<SPAN
style="mso-spacerun: yes"> </SPAN>We raised enough money
to be competitive.<SPAN style="mso-spacerun: yes">
</SPAN>However, media is changing fast.<SPAN
style="mso-spacerun: yes"> </SPAN>I’m convinced future
candidates can win while being outspent by being more local,
more clever, and making better <st1:personname
w:st="on">us</st1:personname>e of new media. <SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></LI></OL>
<P class=MsoNormal><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> Jerry M.
Brady</o:p></SPAN></P></DIV></o:p></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></o:p></SPAN></SPAN></SPAN></SPAN><BR>
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<TD bgColor=whitesmoke>Brady for Idaho Governor<BR>Web: <A
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