<html><div style='background-color:'><P><STRONG>Everyone I've talked to has been pronouncing it Row-dee-oh. It's a cute little strip mall but I'd say it's a tad pretentious to call it Row-day-oh Center.</STRONG></P>
<P><STRONG>But if a Cold Stone Creamery went in there. . . . . :)</STRONG></P>
<P><STRONG>Ellen (who also loves 31 Flavors)</STRONG><BR><BR></P>
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From: <I>"Ron Force" <rforce@moscow.com></I><BR>To: <I><vision2020@moscow.com></I><BR>Subject: <I>RE: [Vision2020] The Rodeo Center</I><BR>Date: <I>Tue, 4 Apr 2006 16:03:42 -0700</I><BR><BR>
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<BLOCKQUOTE>Can anyone tell us what is going to be in the Rodeo Center on Rodeo Dr.?<BR><BR>Is that zoned for light industrial, motor, or what? <BR><BR>Thanks,<BR><BR>_DJA<BR>
<P><FONT face=Arial color=#0000ff size=2><SPAN class=390170422-04042006>It might be taking after its namesake:</SPAN></FONT>
<P><FONT face=Arial color=#0000ff size=2><SPAN class=390170422-04042006>As iconic as the Hollywood sign, Rodeo Drive continues to attract tourists, celebrities and serious shoppers to this three-block den of decadence. Characterized as upscale or snobbish--depending on perspective and tax bracketRodeo Drive offers split personas: It's a shopping mecca for the rich and famous (and their stylists) and a window-shopping tourist trap.</SPAN></FONT></P>
<P><FONT face=Arial color=#0000ff size=2><SPAN class=390170422-04042006></SPAN></FONT><FONT face=Arial color=#0000ff size=2><SPAN class=390170422-04042006>New & Notably Chic<BR>Rodeo's old-school luxury here got a youthquake of modernity with the opening of some remarkable new stores.<BR>1. Prada Epicenter<BR>More avant-garde art gallery than boutique, Prada opened its third Epicenter in July 2004. Mannequins are visible through portholes in the floor, a stairway sprouts legs, and changing room walls go from clear to opaque with a single touch. It's as much a museum as it is a boutique.<BR>343 N. Rodeo Dr., Beverly Hills | (310) 278-8661<BR>2. Michael Kors<BR>Opened in August 2004 across the street from Prada, Michael Kors brings classic style to a street known for vulgar excess. And versatile? Kors sold the same dress to Carmen Electra, Park Avenue princess
Nan Kemper and TV presenter Molly Sims.<BR>360 N. Rodeo Dr., Beverly Hills | (310) 777-8862<BR>3. Dolce & Gabbana<BR>In June 2004, Dolce & Gabbana gave its women's store a mate by opening its first stateside men's store. The Adam to the store's Eve is equipped with a VIP private fitting room equipped with a wet bar for celeb clientele. Martinis with your suit, Mr. del Toro?<BR>312 and 314 N. Rodeo Dr., Beverly Hills | (310) 888-8701<BR>4. BCBG Max Azria<BR>Designer Max Azria opened a new flagship in August 2005, bringing his upscale yet affordable clothing to the luxury-laden street.<BR>443 N. Rodeo Dr., Beverly Hills | (310) 275-3024<BR>5. Gucci<BR>Although Tom Ford has descended from the Gucci throne, the label continues to define sartorial sexiness. The boutique itself is stark and heavily guarded, adding to its luridness.<BR>347 N. Rodeo Dr., Beverly Hills, CA 90210 | (310) 278-3451<BR></SPAN></FONT></P>
<P><FONT face=Arial color=#0000ff size=2><SPAN class=390170422-04042006>Classics<BR>Some things never go out of style.<BR>1. Tiffany & Co.<BR>Did you hear? The company is chucking its signature baby-blue color for fuchsia. Just kidding. Classic to the point of being vanilla, Tiffany is still the standard when it comes to designer diamonds, sterling silver jewelry, and upscale household accessories. The three-story boutique adds a New York-style haven to this very West Coast address.<BR>210 N. Rodeo Dr., Beverly Hills | (310) 273-8880<BR>2. Ralph Lauren<BR>With its signature Polo shirts, which have seen a rise in popularity with the resurrection of the '80s preppy look, Ralph Lauren continues to embody the socialite lifestyle of the have-mores.<BR>444 N. Rodeo Dr., Beverly Hills | (310) 281-7200<BR>3. Marina Rinaldi<BR>Max Mara's line for plus-size
women is among the world's best resources for the LA women--and they exist--who wear sizes 12-22. The Italian-made clothing is luxurious, classic andit's Rodeo!expensive.<BR>319 N. Rodeo Dr., Beverly Hills | (310) 860-9793<BR>4. Theodore<BR>The last independently owned store on Rodeo, Theodore has evolved beyond its early notoriety for hot sales girls to a haven for avant garde designers like Ann Demeulemeester, Alexander McQueen and People of the Labyrinth. The store also offers sportswear from Plein Sud to Theoryand was one of the first stores to carry Seven jeans before everyone had to have a pair.<BR>453 and 454 N. Rodeo Dr., Beverly Hills | (310) 276-9691<BR>5. Cartier<BR>The newly renovated two-story Cartier store is filled with classic designs and eye-popping, red carpet-worthy jewelry. The new bridal collection is enough to make any girl hear wedding bells.<BR>370 N. Rodeo Dr., Beverly Hills | (310) 275-4272<BR></SPAN></FONT></P>
<P><FONT face=Arial color=#0000ff size=2><SPAN class=390170422-04042006>Stay a While<BR>Don't be down and out on the streets of Beverly Hills. There are plenty of legendary and boutique hotels to rest your head on and around Rodeo Drive.<BR>1. Regent Beverly Wilshire<BR>Yes. This is where Richard Gere paid Julia Roberts $3,000 to be his Pretty Woman. Even if you are not a hotel guest, you can indulge in afternoon high tea in the Lobby Lounge before heading back for more Rodeo shopping.<BR>9500 Wilshire Blvd., Beverly Hills | (310) 275-5200<BR>2. Luxe Hotel Rodeo Drive<BR>Leave the Bentley behindthis hotel is on Rodeo itself.<BR>360 N Rodeo Dr., Beverly Hills | (310) 273-0300<BR>3. The Beverly Hills Hotel<BR>It'd be hard to overestimate the historical importance of this hotel, it's the Hotel California as pictured on the Eagles' album cover. Nicknamed
the "Pink Palace" for its exterior, the hotel houses a new spa by La Prairie; the much-older Polo Lounge, a well-cased out Rat Pack stomping ground; and a pool that Katharine Hepburn and Joan Crawford once graced.<BR>9641 Sunset Blvd., Beverly Hills | (310) 276-2251<BR>4. The Crescent<BR>This hotel would impress any out-of-towner in need of plasma-screen TVs and deluxe Italian linens, but the Dodd Mitchell-designed Boe restaurant also draws locals.<BR>403 N. Crescent Dr., Beverly Hills | (310) 247-0505<BR>5. The Peninsula Beverly Hills<BR>Designed in the manner of an elegant private residence, the award-winning Peninsula Beverly Hills is a highly personalized luxury hotel catering to everyone from top celebs to the everyman (as "everyman" as it gets in Beverly Hills, anyway).<BR>9882 Little Santa Monica Blvd, Beverly Hills | (310) 551-2888<BR>Eat<BR>The old-school
Hollywood hang-outs within olive-throwing distance of Rodeo drew the Sinatras of their dayand still attract today's starlets.<BR>1. Mastro's Steakhouse<BR>Mastro's embraces classic steakhouse traditions as warmly as it welcomes the moneyed clientele that frequents it.<BR>246 N. Cañon Dr., Beverly Hills | (310) 888-8782<BR>2. Spago Beverly Hills<BR>With executive chef Lee Hefter, Wolfgang Puck plays the starring role at his multi-million dollar set/restaurant, welcoming many guest stars, special appearances and, of course, extras.<BR>176 N. Canon Dr., Beverly Hills | (310) 385-0880<BR>3. Nate 'n Al Delicatessen<BR>This Jewish deli has remained the same since 1945, becoming a local landmark and a home away from home to everyone from Larry King to Mike Myers.<BR>414 N. Beverly Dr., Beverly Hills | (310) 274-0101<BR>4. La Dolce Vita<BR>This
classic Italian mainstay was the restaurant of choice for the Sinatras, the Reagans, and the Douglases. With places like Chasen's and Perino's long gone, it's one of the last bastions of old-school dining in LA.<BR>9785 Santa Monica Blvd., Beverly Hills | (310) 278-1845<BR>5. Mr. Chow<BR>Hollywood has been chowing down on healthy Chinese food here since 1974. Today such tabloid fodder as Jessica Simpson, Lindsay Lohan, Wilmer Valderrama, and Mary-Kate and Ashley Olsen have been seen and photographed at the restaurant. Actual eating was never chronicled but speculated to have happened.<BR>344 N. Camden Dr., Beverly Hills | (310) 278-9911</SPAN></FONT></P>
<P><FONT face=Arial color=#0000ff size=2><SPAN class=390170422-04042006>Naaah...</SPAN></FONT></P><FONT size=2><SPAN class=390170422-04042006>
<P><FONT face=Arial color=#0000ff>**********************************************<BR>Ron Force Moscow ID <SPAN class=390170422-04042006> USA</SPAN></FONT></P>
<P><FONT face=Arial><FONT color=#0000ff><FONT size=+0>rforce@<SPAN class=390170422-04042006> moscow.com </SPAN><BR>**********************************************</FONT><FONT size=3> </FONT></FONT></FONT></P></SPAN></FONT></BLOCKQUOTE><BR>
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