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<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>From <st1:country-region w:st="on"><st1:place w:st="on">USA</st1:place></st1:country-region>
Today at:<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><a
href="http://www.usatoday.com/tech/news/2006-01-05-wal-mart-offensive_x.htm">http://www.usatoday.com/tech/news/2006-01-05-wal-mart-offensive_x.htm</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>------------------------------------------------------------------------------------------------------<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Wal-Mart ends automated movie suggestions<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>By Marcus Kabel, Associated Press<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Wal-Mart Stores is shutting down the automated system that
creates movie recommendations on its shopping website after the system randomly
linked a Planet of the Apes DVD to films about African-Americans including
Martin Luther King Jr., the company said Thursday.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Wal-Mart said it had fixed the immediate problem by removing
what it called the "offensive combinations" from a webpage on www.walmart.com
advertising a boxed DVD set, Planet Of The Apes: The Complete TV Series.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Under "Similar Items," the page linked shoppers to
four movies about the lives of the slain civil-rights leader, actress Dorothy
Dandridge, boxer Jack Johnson and singer Tina Turner. It was manually changed
by 5:30 p.m. CT to link shoppers instead to DVD sets of Friends, Everybody
Loves Raymond and Star Wars.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>But the world's largest retailer said the automated system
that generates links for shoppers from one movie to others of similar interest
is malfunctioning and is in the process of being shut down. All cross
references would be removed as soon as technically possible until the system
can be fixed, Wal-Mart said.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>"We are heartsick that this happened and are currently
doing everything possible to correct the problem," Wal-Mart spokeswoman
Mona Williams said in a statement.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Wal-Mart moved swiftly after a link to the page for Planet
of the Apes began circulating by e-mail on the Internet.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>"Walmart.com's item mapping process does not work
correctly and at this point is mapping seemingly random combinations of titles.
We were horrified to discover that some hurtful and offensive combinations are
being mapped together," Williams said.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>"We are deeply sorry that this happened," she
added.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Williams said the malfunctioning system had to be shut down
because it could potentially create an almost endless number of possible
combinations between the thousands of movies available on the website.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>"To further illustrate the bizarre nature of this
technical issue, the site is also mapping movies such as Home Alone and Power
Puff Girls to African-American themed DVDs," Williams said.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>A non-African American themed documentary about surfers,
Riding Giants, links to the same list of seemingly unrelated fantasy films that
the King biopic does, including Polar Express and Charlie and the Chocolate
Factory.<o:p></o:p></span></font></p>
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font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Take care, <st1:City w:st="on"><st1:place w:st="on">Moscow</st1:place></st1:City>.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Tom Hansen<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Moscow, Idaho<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>"Life should NOT be a journey to the grave with the intention of
arriving safely in an attractive and well preserved body, but rather to skid in
sideways, chocolate in one hand, a drink in the other, body thoroughly used up,
totally worn out and screaming 'WOO HOO. What a ride!'"</span><o:p></o:p></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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