[Vision2020] More Proof Preventative Health Care Saves
Moscow Cares
moscowcares at moscow.com
Wed Jan 18 13:26:13 PST 2012
According to Jay Borden:
"Turns out the problem had nothing to do with design… it was customers not bothering to read or learn anything about proper use of the widgets, or trying to use the widgets for a completely different purpose altogether.
Tack on a free replacement guarantee, and customers didn’t bother to self-educate… they just let the company “fix the problem” with the warranty."
So, what you are telling us, Mr. Borden, is . . .
Although the customers clearly violated a product's warranty by " . . . trying to use the widgets for a completely different purpose altogether . . . ", the company honored the warranty and replaced the product.
That's right up there with . . .
John Smith was going into the widget business. He would go to the widget manufacturer, load up his truck with widgets (at $10 each), take them back to his store, and sell them at $9 each. This went on for a couple months. He was wondering why he was losing money on what he considered to be a sound business venture. He sought advice on what he should do from a business advisor; let's call him Bay Jorden. Bay Jorden, after weeks of meticulous research into John Smith's business practices, came up with what he considered a sure-win solution. He suggested to John Smith that what he needs is a . . . larger truck.
Sidebar to Mr. Borden: Do you know if this guy is selling cars? I have a friend that can certainly use a new car . . . every year.
Seeya later, Moscow.
Tom Hansen
Post Falls, Idaho
"If not us, who?
If not now, when?"
- Unknown
On Jan 18, 2012, at 12:57 PM, keely emerinemix <kjajmix1 at msn.com> wrote:
> Turns out the problem had nothing to do with design… it was customers not bothering to read or learn anything about proper use of the widgets, or trying to use the widgets for a completely different purpose altogether.
>
>
>
> Tack on a free replacement guarantee, and customers didn’t bother to self-educate… they just let the company “fix the problem” with the warranty.
>
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