[Vision2020] The Rodeo Center

Ron Force rforce at moscow.com
Tue Apr 4 16:03:42 PDT 2006

  Can anyone tell us what is going to be in the Rodeo Center on Rodeo Dr.?

  Is that zoned for light industrial, motor, or what?



  It might be taking after its namesake:

  As iconic as the Hollywood sign, Rodeo Drive continues to attract
tourists, celebrities and serious shoppers to this three-block den of
decadence. Characterized as upscale or snobbish--depending on perspective
and tax bracket—Rodeo Drive offers split personas: It's a shopping mecca for
the rich and famous (and their stylists) and a window-shopping tourist trap.

  New & Notably Chic
  Rodeo's old-school luxury here got a youthquake of modernity with the
opening of some remarkable new stores.
  1.   Prada Epicenter
  More avant-garde art gallery than boutique, Prada opened its third
Epicenter in July 2004. Mannequins are visible through portholes in the
floor, a stairway sprouts legs, and changing room walls go from clear to
opaque with a single touch. It's as much a museum as it is a boutique.
  343 N. Rodeo Dr., Beverly Hills | (310) 278-8661
  2.   Michael Kors
  Opened in August 2004 across the street from Prada, Michael Kors brings
classic style to a street known for vulgar excess. And versatile? Kors sold
the same dress to Carmen Electra, Park Avenue princess Nan Kemper and TV
presenter Molly Sims.
  360 N. Rodeo Dr., Beverly Hills | (310) 777-8862
  3.   Dolce & Gabbana
  In June 2004, Dolce & Gabbana gave its women's store a mate by opening its
first stateside men's store. The Adam to the store's Eve is equipped with a
VIP private fitting room equipped with a wet bar for celeb clientele.
Martinis with your suit, Mr. del Toro?
  312 and 314 N. Rodeo Dr., Beverly Hills | (310) 888-8701
  4.   BCBG Max Azria
  Designer Max Azria opened a new flagship in August 2005, bringing his
upscale yet affordable clothing to the luxury-laden street.
  443 N. Rodeo Dr., Beverly Hills | (310) 275-3024
  5.   Gucci
  Although Tom Ford has descended from the Gucci throne, the label continues
to define sartorial sexiness. The boutique itself is stark and heavily
guarded, adding to its luridness.
  347 N. Rodeo Dr., Beverly Hills, CA 90210 | (310) 278-3451

  Some things never go out of style.
  1.   Tiffany & Co.
  Did you hear? The company is chucking its signature baby-blue color for
fuchsia. Just kidding. Classic to the point of being vanilla, Tiffany is
still the standard when it comes to designer diamonds, sterling silver
jewelry, and upscale household accessories. The three-story boutique adds a
New York-style haven to this very West Coast address.
  210 N. Rodeo Dr., Beverly Hills | (310) 273-8880
  2.   Ralph Lauren
  With its signature Polo shirts, which have seen a rise in popularity with
the resurrection of the '80s preppy look, Ralph Lauren continues to embody
the socialite lifestyle of the have-mores.
  444 N. Rodeo Dr., Beverly Hills | (310) 281-7200
  3.   Marina Rinaldi
  Max Mara's line for plus-size women is among the world's best resources
for the LA women--and they exist--who wear sizes 12-22. The Italian-made
clothing is luxurious, classic and—it's Rodeo!—expensive.
  319 N. Rodeo Dr., Beverly Hills | (310) 860-9793
  4.   Theodore
  The last independently owned store on Rodeo, Theodore has evolved beyond
its early notoriety for hot sales girls to a haven for avant garde designers
like Ann Demeulemeester, Alexander McQueen and People of the Labyrinth. The
store also offers sportswear from Plein Sud to Theory—and was one of the
first stores to carry Seven jeans before everyone had to have a pair.
  453 and 454 N. Rodeo Dr., Beverly Hills | (310) 276-9691
  5.   Cartier
  The newly renovated two-story Cartier store is filled with classic designs
and eye-popping, red carpet-worthy jewelry. The new bridal collection is
enough to make any girl hear wedding bells.
  370 N. Rodeo Dr., Beverly Hills | (310) 275-4272

  Stay a While
  Don't be down and out on the streets of Beverly Hills. There are plenty of
legendary and boutique hotels to rest your head on and around Rodeo Drive.
  1.   Regent Beverly Wilshire
  Yes. This is where Richard Gere paid Julia Roberts $3,000 to be his Pretty
Woman. Even if you are not a hotel guest, you can indulge in afternoon high
tea in the Lobby Lounge before heading back for more Rodeo shopping.
  9500 Wilshire Blvd., Beverly Hills | (310) 275-5200
  2.   Luxe Hotel Rodeo Drive
  Leave the Bentley behind—this hotel is on Rodeo itself.
  360 N Rodeo Dr., Beverly Hills | (310) 273-0300
  3.   The Beverly Hills Hotel
  It'd be hard to overestimate the historical importance of this hotel, it's
the Hotel California as pictured on the Eagles' album cover. Nicknamed the
"Pink Palace" for its exterior, the hotel houses a new spa by La Prairie;
the much-older Polo Lounge, a well-cased out Rat Pack stomping ground; and a
pool that Katharine Hepburn and Joan Crawford once graced.
  9641 Sunset Blvd., Beverly Hills | (310) 276-2251
  4.   The Crescent
  This hotel would impress any out-of-towner in need of plasma-screen TVs
and deluxe Italian linens, but the Dodd Mitchell-designed Boe restaurant
also draws locals.
  403 N. Crescent Dr., Beverly Hills | (310) 247-0505
  5.   The Peninsula Beverly Hills
  Designed in the manner of an elegant private residence, the award-winning
Peninsula Beverly Hills is a highly personalized luxury hotel catering to
everyone from top celebs to the everyman (as "everyman" as it gets in
Beverly Hills, anyway).
  9882 Little Santa Monica Blvd, Beverly Hills | (310) 551-2888
  The old-school Hollywood hang-outs within olive-throwing distance of Rodeo
drew the Sinatras of their day—and still attract today's starlets.
  1.   Mastro's Steakhouse
  Mastro's embraces classic steakhouse traditions as warmly as it welcomes
the moneyed clientele that frequents it.
  246 N. Cañon Dr., Beverly Hills | (310) 888-8782
  2.   Spago Beverly Hills
  With executive chef Lee Hefter, Wolfgang Puck plays the starring role at
his multi-million dollar set/restaurant, welcoming many guest stars, special
appearances and, of course, extras.
  176 N. Canon Dr., Beverly Hills | (310) 385-0880
  3.   Nate 'n Al Delicatessen
  This Jewish deli has remained the same since 1945, becoming a local
landmark and a home away from home to everyone from Larry King to Mike
  414 N. Beverly Dr., Beverly Hills | (310) 274-0101
  4.   La Dolce Vita
  This classic Italian mainstay was the restaurant of choice for the
Sinatras, the Reagans, and the Douglases. With places like Chasen's and
Perino's long gone, it's one of the last bastions of old-school dining in
  9785 Santa Monica Blvd., Beverly Hills | (310) 278-1845
  5.   Mr. Chow
  Hollywood has been chowing down on healthy Chinese food here since 1974.
Today such tabloid fodder as Jessica Simpson, Lindsay Lohan, Wilmer
Valderrama, and Mary-Kate and Ashley Olsen have been seen and photographed
at the restaurant. Actual eating was never chronicled but speculated to have
  344 N. Camden Dr., Beverly Hills | (310) 278-9911


  Ron Force Moscow ID  USA

  rforce@ moscow.com
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